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Almost all of the newest Roombas are on sale ahead of Prime Day

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A glance at the best early Prime Day deals on Roombas

Best cheap Roomba deal

Roomba 105 robot vacuum, charging dock, and smartphone with iRobot logo on screen


The list of Roombas on sale at Amazon ahead of Prime Day 2025 looks much different than the list of Roombas on sale during Amazon's Big Spring Sale in March. And that's a very, very good thing.

This is because Amazon Prime Day 2025 is the first big sale event for most of the new Roombas that also just came out in March (they were far too new to get any real discounts during Amazon's spring sale). And these 2025 Roombas are unlike any Roombas we've seen before.

iRobot finally read the room and saw that other top robot vacuums from the likes of Shark and Roborock had better features for less money. The newest Roomba vacuums are the company's most practically priced and feature packed. The most affordable base-tier model can finally clean specific rooms on command instead of just bump around. Multiple new premium Roombas switched to spinning mopping pads that wash and dry themselves — without costing $1,000.

The newfound cost efficiency renders old iRobot models like the Roomba i3 or Roomba Essential worthless. Amazon is essentially ignoring their existence in the weeks preceding Prime Day, instead shaving 30% or 40% off the new Roombas for the first time. I'm already tracking all of the worthwhile early Prime Day Roomba deals below, as well as tracking all of Amazon's other early Prime Day robot vacuum deals.

Note: Any deal marked with a 🔥 has dropped to a record-low price at Amazon.

Best Roomba deal ahead of Prime Day


Roomba 105 robot vacuum, charging dock, and smartphone with iRobot logo on screen

Credit: iRobot


iRobot Roomba 105 with AutoEmpty dock

$299.99
at Amazon

$449.99
Save $150



Why we like it

Up until the latest round of Roombas that hit the scene in spring 2025, I'd often actively advise against getting a Roomba as your budget-friendly robot vacuum. The older, entry-level Roombas, like the Roomba 694 and Essential series, didn't even have smart mapping, whereas the entry level Shark robot vacuums did — often at a lower price point than the cheap Roombas. But after testing the new base-tier Roomba 105, I can finally give iRobot credit for actually putting effort into a cheap Roomba. The 105 (along with the other new Roombas) now have circular laser towers on top, signifying iRobot's switch to LiDAR technology for better smart mapping.

Roomba 105 robot vacuum cleaning rug and hardwood floor near bed frame

The Roomba 105 cleaning my bedroom floor.
Credit: Leah Stodart / Mashable

The Roomba 105's 7,000 Pa of suction power not only destroys the mediocre suction power of past cheap Roomba vacuums, but is actually quite a high number for the price range at all — especially when it's on sale and compared to other vacuums under $300. During testing in my apartment, the 105 barely missed any kitty litter, random crumbs, or surface-level pieces of hair or fur balls. It swept along edges and corners much closer than the other basic Roombas. With this improved cleaning combined with a self-empty dock, this Roomba is genuinely a bang for your buck.

More Roomba deals at Amazon

  • iRobot Roomba 105 Combo — $219.99 $319.99 (save $100) 🔥

  • iRobot Roomba Combo j5+ — $379.99 $729.99 (save $350)

  • iRobot Roomba Plus 405 Combo with self-empty station and AutoWash dock — $549 $799.99 (save $250.99) 🔥

  • iRobot Roomba Plus 505 Combo with self-empty station and AutoWash dock — $785 $999.99 (save $214.99) 🔥

  • iRobot Roomba Combo 10 Max with self-empty station and AutoWash dock — $799.99 $1,399 (save $599.01)

The best early Prime Day deals to shop this week

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Multiple porn sites sued by Florida attorney general

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Florida Attorney General James Uthmeier is suing several porn companies, according to a press release on Tuesday.

Uthmeier states that these porn sites aren't complying with Florida's age-verification law, which went into effect on Jan. 1. The law, HB 3, requires sites that publish a "substantial portion" of material that is "harmful to minors" to use a method to prove that visitors are over 18. HB 3 requires this method to keep personal information anonymous and be conducted by a nongovernmental, independent third party.

Florida's version of age verification is similar to that in other states, but some are more specific in that they require scanning a face or a government ID. These laws started to sprout up in states in 2022, beginning with Louisiana, and since then, free speech advocates and adult industry workers have told Mashable that the laws won't work for their intended purpose. A preliminary study out of NYU also suggests that age-verification laws don't work.

One reason is that they can be circumvented with software like VPNs, so visitors can pretend to be elsewhere. Another is that not every single website will comply.

Now, Uthmeier is suing companies that operate out of the Czech Republic, including the parent companies of XVideos and XNXX:

  • Webgroup Czech Republic (which operates XVideos)

  • NKL Associates (XNXX)

  • Sonesta Technologies, Inc. (BangBros)

  • Traffic F (an advertising network)

The AG is also suing GGW Group and GTFlix TV, distributors of GirlsGoneWild. The latter apparently also operates out of the Czech Republic.

The press release states that Uthmeier wrote two letters to two of the companies in April, demanding that they comply or face legal action.

"Multiple porn companies are flagrantly breaking Florida's age verification law by exposing children to harmful, explicit content. As a father of young children, and as Attorney General, this is completely unacceptable," Uthmeier stated in the press release. "We are taking legal action against these online pornographers who are willfully preying on the innocence of children for their financial gain."

When SCOTUS upheld Texas's age-verification law in June, experts told Mashable that it was a blow to free speech, as such laws quell adults' free speech, while also not actually stopping minors from accessing porn. Yet, these laws have also extended outside the U.S., as the UK has enacted age verification just last month. Already, internet users have found a way to bypass the law: using a photo of a video game character.

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Leaks may have revealed the iPhone 17 lineup release date

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According to leaked documents, Apple may be gearing up to unveil its iPhone 17 lineup — including the iPhone 17, 17 Air, and 17 Pro — on Sept. 9.

The rumor originates from iPhone-Ticker, a German blog, and was picked up by 9to5Mac, which reports that a local wireless carrier leaked internal documents pointing to an early September reveal.

While still unconfirmed, the date tracks with Apple’s usual playbook. The tech giant typically holds its iPhone launch events in the second week of September, excluding 2020, which was disrupted by COVID. The company also favors Tuesday announcements, though last year’s reveal was pushed due to the presidential debate.

If the leak holds true, we could be just weeks away from Apple’s next big drop.

This year, the spotlight is on the iPhone 17 Air, Apple’s rumored ultra-thin flagship measuring just 5.65mm thick. As Mashable’s Alex Perry put it, "that’s even thinner than a pencil."

Meanwhile, if you’ve been paying even casual attention to Apple leaks, most of the iPhone 17 and 17 Pro details are already out in the wild. One of the most eye-catching leaks is the new orange finish for the Pro models, which, to some (mostly me), is similar to the color scheme for the Charlotte Bobcats.

Aside from that, 9to5Mac notes that if the rumored Sept. 9 reveal date holds, Apple will likely stick to its usual rollout pattern—meaning pre-orders could open that Friday, Sept. 12, with the official launch landing a week later on Sept. 19.

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Delta and other airlines are working with an AI startup that personalizes prices

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Artificial intelligence may soon play a bigger role in your air travel fares.

Airlines are reportedly working with AI companies to deliver "personalized" prices to customers by using AI tools to analyze their personal information and data.

Delta Air Lines is currently using AI technology from the Israeli startup Fetcherr for some domestic flights, said President Glen Hauenstein in an earnings call last month. Hauenstein said the technology is still being tested, but told shareholders that Delta intends to expand its use of AI by the end of this year. As of now, the airline uses AI for only 3 percent of its domestic flight fares, but wants to increase this to 20 percent, according to ABC News.

However, in a recent letter to members of Congress, the company denied using AI tools to price-gouge customers, as Reuters reported last week.

Fetcherr is one of the prominent suppliers of AI-powered dynamic pricing, and it already works with several airlines, including Delta, Azul, Virgin Atlantic, WestJet, and Royal Air Maroc, according to Aviation Week. Delta has said it doesn't share personal customer data with Fetcherr.

But the airline has come under scrutiny for its rhetoric around using AI to optimize some fare prices. US lawmakers, including Democratic Arizona Senator Ruben Gallego, have accused Delta of "telling their investors one thing, and then turning around and telling the public another," said Gallego, who also said he believes Delta is engaging in "predatory pricing."

In a letter to Delta CEO Ed Bastian, Senators Gallego, Mark Warner, and Richard Blumenthal cited a comment made during an investor conference last December by Hauenstein, who said the company's AI price-setting technology sets fares by predicting "the amount people are willing to pay for the premium products related to the base fares."

"Consumers have no way of knowing what data and personal information your company and Fetcherr plan to collect or how the AI algorithm will be trained," reads the lawmakers' letter. The senators asked Delta to explain what data it collects and uses for its fares. Delta hasn't specified what data it relies on to set these individualized prices.

In response, the airline assured US Democratic senators that their ticket pricing "never takes into account personal data" but also spoke of the merits of using AI to set prices.

"Given the tens of millions of fares and hundreds of thousands of routes for sale at any given time, the use of new technology like AI promises to streamline the process by which we analyze existing data and the speed and scale at which we can respond to changing market dynamics," read Delta's letter to lawmakers.

While Delta insisted to US lawmakers that it’s not fixing prices with AI, recent revelations about Fetcherr raise serious questions about its technology.

Bloomberg reported this week on an alarming white paper by Fetcherr co-founder and chief AI officer Uri Yerushalmi. In the paper, Yerushalmi describes working with an unnamed airline to use artificial intelligence to create a pricing structure so complicated that it would “go beyond human cognitive limits,” according to Bloomberg.

So, even if AI isn’t used to “fix prices” in the traditional sense, it could still be used to make fare pricing so complex that consumers inadvertently end up paying more.

Rival airlines have also expressed concern. American Airlines CEO Robert Isom said using AI to set individualized fares could have an impact on consumer trust. He also said the strategy is not something AA would do.

Dynamic pricing has long been a part of the airline industry's strategy, but the use of AI has the potential to drastically change travel bookings. As airlines look to maximize revenue by harnessing AI, many policy experts fear consumers could face much higher prices, as expressed to The Lever. Another looming concern is that AI-powered pricing schemes can lead to price collusion between companies. Some, like Scott Keyes of Scott’s Cheap Flights, believe prices could actually be lowered, as he wrote in Time.

Last week, Democratic lawmakers Greg Casar and Rashida Tlaib introduced the Stop AI Price Gouging and Wage Fixing Act, a piece of legislation that would ban companies from using AI to fix prices or wages based on Americans' personal data. The lawmakers cited Delta's plans to increase their use of AI to set prices.

"Giant corporations should not be allowed to jack up your prices or lower your wages using data they got spying on you," said Congressman Casar in a statement. "Whether you know it or not, you may already be getting ripped off by corporations using your personal data to charge you more. This problem is only going to get worse, and Congress should act before this becomes a full blown crisis."

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