Tech
A popular VPN is seeing a 1,400% spike in signups as the UKs age verification law takes effect

New age checks for websites with explicit content continue to send users flocking to Proton VPN.
The popular virtual private network (VPN) is reporting a 1,400 percent hourly increase in signups over its baseline so far on Friday, July 25, the day the UK's age verification law goes into effect. This is according to an Observatory page on the Proton VPN website that tracks such usage jumps.
Under the UK's Online Safety Act, sites and apps with explicit content must now verify visitors' ages via methods such as facial recognition and banking info, per Mashable associate editor Anna Iovine, with the goal of preventing minors from accessing the content. The law applies to adult sites like Pornhub as well as dating apps like Tinder and Hinge. The UK communications regulator Ofcom began enforcing it at midnight BST Friday.
Proton VPN previously documented a 1,000 percent surge in new subscribers in June after Pornhub left France, its second-biggest market, amid the enactment of an age verification law there. Later that month, Pornhub's parent company, Aylo, told Mashable in a statement that it agreed to comply with the UK's counterpart.
A Proton VPN spokesperson told Mashable that it saw an increase in new subscribers right away at midnight Friday, then again at 9 a.m. BST. The company anticipates further surges over the weekend, they added.
"This clearly shows that adults are concerned about the impact universal age verification laws will have on their privacy," the spokesperson said.
Proton VPN shared additional context on X, noting that "Unlike previous surges, this one is sustained, and is significantly higher than when France lost access to adult content. …. We would normally associate these large spikes in sign-ups with major civil unrest."
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Search interest for the term "Proton VPN" also saw a seven-day spike in the UK around 2 a.m. BST Friday, according to a Google Trends chart. Proton VPN shared a screenshot of the chart on X, writing, "Pretty sure it's not the footy this time…"
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A VPN is a service that routes the user's traffic through an encrypted tunnel to a remote server before sending it out onto the web, a process that masks their real IP address and hides their browsing activities from third parties. While not their main purpose, VPNs are also commonly used to spoof locations. If a user connects to a VPN server based in a country they're not physically in, they'll appear to be browsing from there instead.
Initial research shows that VPNs make age verification laws in the U.S. and abroad tricky to enforce in practice for this exact reason, as Mashable's Iovine reported. (Never mind the free speech and privacy implications.)
Founded in 2017, Proton VPN currently has 13,700 servers in more than 120 countries worldwide. Read our full review of its service here.
UPDATE: Jul. 25, 2025, 3:50 p.m. EDT This story has been updated with additional details about Proton VPN's signup surge.
UPDATE: Jul. 25, 2025, 12:35 p.m. EDT This story has been updated with a statement from Proton VPN and more information about how VPNs work.
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Tech
Anthropic reportedly cut OpenAI access to Claude

It seems OpenAI has been caught with its hands in the proverbial cookie jar. Anthropic has reportedly cut off OpenAI’s access to Anthropic’s APIs over what Anthropic is calling a terms of service breach.
As reported by Wired, multiple sources claim that OpenAI has been cut off from Anthropic’s APIs. Allegedly, OpenAI was using Anthropic’s Claude Code to assist in creating and testing OpenAI’s upcoming GPT-5, which is due to release in August.
According to these sources, OpenAI was plugging into Claude’s internal tools instead of using the chat interface. From there, they used the API to run tests against GPT-5 to check things like coding and creative writing against Claude to compare performance. OpenAI allegedly also tested safety prompts related to things like CSAM, self-harm, and defamation. This would give OpenAI data that it could then use to fine-tune GPT-5 to make it more competitive against Claude.
Unfortunately for OpenAI, this violates Anthropic’s commercial terms of service, which ban companies from using Anthropic’s tools to build competitor AI products.
“Customer may not and must not attempt to access the Services to build a competing product or service, including to train competing AI models or resell the Services except as expressly approved by Anthropic,” the terms read.
OpenAI responded by saying that what the company was doing was an industry standard, as all the AI companies test their models against the competing models. The company then went on to say that it respected Anthropic’s decision but expressed disappointment in having its API access shut off, especially considering that Anthropic’s access to OpenAI’s API remains open.
A spokesperson told Wired that OpenAI’s access would be reinstated for “benchmarking and safety evaluations.”
It’s not the first time this year that Anthropic has cut off API access. In June, the company cut off Windsurf’s API access after rumors that it was being sold to OpenAI. That deal ultimately fell through, but Anthropic’s cofounder, Jared Kaplan, told TechCrunch at the time that “it would be odd for us to be selling Claude to OpenAI.”
Anthropic has also tweaked its rate limits for Claude, which will take effect in late August, with one of the reasons being that a small number of users are violating the company’s policy by sharing and reselling accounts.
Disclosure: Ziff Davis, Mashable’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.
Tech
Amazon is toying around with putting ads in Alexa+

It’s the end of another quarter, which means it’s time for yet another earnings call with concerning ideas for generating more revenue. This time around, it's Amazon CEO Andy Jassy, who told shareholders on Thursday that there’s “significant financial opportunity” in delivering ads through Alexa+, the company’s new AI-powered voice assistant.
“I think over time, there will be opportunities, you know, as people are engaging in more multi-turn conversations to have advertising play a role — to help people find discovery and also as a lever to drive revenue,” Jassy said, per the investor call transcript.
Since launching earlier this year, Alexa+ has reportedly reached millions of users. Unlike the original Alexa, which mostly turns off lights and sets timers, Alexa+ is designed to be more conversational, context-aware, and AI-driven. It can help you plan your date night, entertain your kids, and even dabble in basic image and video generation — all under the banner of your $14.99/month Prime subscription.
But so far, Amazon Alexa has been an ad-free experience. It's also more than 10 years old, and it doesn't make money; thus, it's been deemed a "colossal failure" by those within the company.
Of course, Amazon isn’t alone in trying to figure out how to make AI pay for itself. Both Google and OpenAI have explored ad integration in their AI products as a way to generate revenue. OpenAI CEO Sam Altman, in particular, has made a notable pivot: once firmly against advertising in his chatbot, he’s since reversed course, possibly opening the door for ads in future versions of ChatGPT.
Whatever the motivation, injecting ads into Alexa+ would mark a major shift in both user experience and Amazon’s strategy, especially given the assistant’s long history of being expensive to maintain and hard to monetize. Ad-supported Alexa+ could be Amazon’s attempt to finally turn its once-money-burning smart assistant into a revenue machine, without hiking the subscription fee (at least for now).
Alexa+ is still new, and what an ad-supported experience would actually look like remains unclear. According to Jassy, the idea is to frame ads as helpful, something to assist customers in discovering products they might be interested in buying.
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