Tech
Six ways to measure your metrics as a creator
Throwing spaghetti at the walls and seeing what sticks can work — but it's not particularly reliable. If you're truly trying to grow as a content creator or influencer, you want to know what's working for you and what decidedly is not. That's where a good understanding of your metrics come in, according to experts who participated in the "Metrics that Matter in a Mature Creator Economy" panel at VidCon 2025.
Six experts — Ally Anderson, the director of strategy and insights for brand partnerships at LTK, Fernando Parnes, the CEO at super.fans, Gwen Miller, the senior director of growth at Mythical Entertainment, Josiah Hritsko, the director of digital strategy at Theorist Inc., Michael Lim, the director of media at acquisition.com, and Sophie Lightning Jamison, the content creator talent acquisition specialist at Cookpad — walked us through exactly which metrics creators should be paying attention to.
"There is a data-backed formula to getting views on YouTube," Hritsko said during the panel, "Metrics that Matter in a Mature Creator Economy." But you'll need to know what metrics to follow in order to avoid becoming a one-hit wonder. Here are six metrics you need to follow to ensure your success online, according to the panelists.
Discovery
The viewer relationship starts at discovery, Miller says. She says your mantra should be "connected TV," because YouTube users watch more YouTube on their TVs than they do on their phones. People watch longer on TVs, Miller said, so they'll get through more ads — and you'll get more money.
Before you change your content to optimize it for the TV, make sure you actually need to do that. Check your data to see where your viewers are watching your content by navigating to advanced move, more, and then device type. This will tell you where a majority of your audience is viewing from. You can also look at your audiences age and gender, because audiences over the age of 25 are more likely to watch on a TV.
You want to make sure your content is 4K, because that looks a lot better on a TV than lower-quality videos, and that your content is over 20 minutes long. Reframe for a larger screen, use thumbnails that have a clear focal point and not much text, and you should ensure that you have quality control on TV.
Sentiment
Parnes says you should be tracking these types of sentiments: how your audience feels about the topics you cover, how your audiences feel about you personally, and the tone and emotional stance you bring to your content. Brands look at this "to effectively determine whether or not to begin working with you in the first place."
You don't necessarily have to be positive or negative, Parnes says. The only sentiment that has to be positive is how the audience feels about you personally. There are differences, though. If you are an extremely positive channel, you're going to have much more brand and Adsense flexibility. More negative channels have more flexibility with their own audiences, but less flexibility with brands.
This matters because it defines your audience fit, your brand opportunities, leads to stable growth, and guides content strategy. You can find sentiment using specialized tools or by reading the comments and likes and dislike ratios.
Trust
"Creators are selling trust, and that trust is earned over time," Anderson said. "Consumers are engaging with creators at higher and higher rates every year."
Consumers aren't just shopping from creators, Anderson argues, but they're relying on them for decision-making. You can build trust through storytelling and, specifically, through video content.
Influence
Typically, a traditional influencer campaign will look at engagement rates and follower numbers. But Lightning Jamison argues that these metrics don't actually do enough. Views and like matter but, she says, "we can do so much better." Instead, she recommends focussing on a long-term value score, which is a combination of creator affinity index, earned media multiplier, and save-to-like ratio. People go back and watch their saved videos more often than they do their liked videos, after all.
"In today's creator economy, attention is the most valuable product, but it is not a simple nor passive metric," Lightning Jamison said. "It is dynamic, emotional, and co-created experience shaped by authenticity and community trust."
And you can measure that across all platforms.
Efficiency
It's important to make sure your metrics are actually useful because, as Lim says, pulling data has a cost — you're spending time and, sometimes, money on data gathering. So track less data, but do more with it. He recommends looking at three things.
The first is the WTFDIDWT? Spectrum: What The F Do I Do With This? When you look at data, ensure that there is something you can actually do with the data once you pull it. The second is the automation matrix, which is a matrix with "easy, not useful" at the top left, "easy useful" a the top right, "hard, not useful, at the bottom left and hard useful at the bottom right. Behavioral reinforcement is the third thing, which includes clear rituals, infrastructure and tech, and save example analyses and prompts.
Experimentation
Hritsko says the way to combat complacency is experimentation. Continuously experiment, but do it responsibly: understand performance, make a hypothesis based on data, test major variables, measure results, and repeat.
Two variables you can try testing out are audience tests and conceptual tests. Audience tests include core viewers, returning view, and new viewers. Conceptual tests can include traditional theory, modern YouTube, and match the series.
In the end, it all comes down to understanding your viewer.
Mashable will be live at the Anaheim Convention Center this week, covering VidCon 2025. Check back in the days ahead at Mashable.com, where we’ll be talking to your favorite creators, covering the latest trends, and sharing how creators are growing their followings, their influence, and making a living online.
If you like playing daily word games like Wordle, then Hurdle is a great game to add to your routine.
There are five rounds to the game. The first round sees you trying to guess the word, with correct, misplaced, and incorrect letters shown in each guess. If you guess the correct answer, it'll take you to the next hurdle, providing the answer to the last hurdle as your first guess. This can give you several clues or none, depending on the words. For the final hurdle, every correct answer from previous hurdles is shown, with correct and misplaced letters clearly shown.
An important note is that the number of times a letter is highlighted from previous guesses does necessarily indicate the number of times that letter appears in the final hurdle.
If you find yourself stuck at any step of today's Hurdle, don't worry! We have you covered.
Hurdle Word 1 hint
To creep around.
Hurdle Word 1 answer
SNEAK
Hurdle Word 2 hint
A long-legged bird.
Hurdle Word 2 Answer
STORK
Hurdle Word 3 hint
To throw.
Hurdle Word 3 answer
CHUCK
Hurdle Word 4 hint
More accurate.
Hurdle Word 4 answer
TRUER
Final Hurdle hint
They show when one smiles.
Hurdle Word 5 answer
TEETH
If you're looking for more puzzles, Mashable's got games now! Check out our games hub for Mahjong, Sudoku, free crossword, and more.
This summer, FX's Alien: Earth latched onto my brain like a Facehugger latches onto a new host.
Now, with the release of the show's Season 1 finale, you'd think that Facehugger would drop off and leave me be. You'd be wrong! Instead, the Season 1 finale leaves viewers with some major questions we'll be puzzling over until the show's potential return.
Here are the five biggest questions we have for Alien: Earth Season 2.
What does a Neverland run by hybrids look like?
Season 1 of Alien: Earth ends with the group of hybrids known as the Lost Boys in total control over the Neverland research facility. They've imprisoned Boy Kavalier (Samuel Blenkin), Kirsh (Timothy Olyphant), Morrow (Babou Ceesay), Dame Sylvia (Essie Davis), and Atom Eins (Adrian Edmondson). Now, with the adults out of the way, Wendy (Sydney Chandler) declares it's time for the hybrids to "rule."
But what will their rule entail? Will they stay on Neverland, or will they try to extend their authority to the rest of the world? Will they remain fast allies, or will they turn against one another and go full Lord of the Flies on their new island kingdom?
How will Weyland-Yutani and Alien: Earth's other corporations react to Boy Kavalier's plight?
Credit: Patrick Brown / FX
By the end of Alien: Earth Season 1, Weyland-Yutani is closing in on Neverland in order to take back the specimens Boy Kavalier stole. But will Yutani (Sandra Yi Sencindiver) change tack when she realizes her rival is being held captive? Will she leave the island alone or try to stage a hostile takeover? Perhaps her priorities will change entirely, shifting from trying to capture the alien specimens to trying to perfect Boy Kavalier's revolutionary hybrid tech. Either way, her looming presence does not bode well for the newly independent hybrids.
Weyland-Yutani isn't the only other major corporation on the board in Alien: Earth, though. There are three other corporations we haven't truly met yet: Dynamic, Lynch, and Threshold. Could they be joining the party in Alien: Earth's future?
Don’t miss out on our latest stories: Add Mashable as a trusted news source in Google.
What's next for the loose orchid and eyeball aliens?
While the Xenomorph may be under Wendy's control, there are still several alien threats running wild on the island. In the Season 1 finale, the orchid alien (aka D. Plumbicare) revealed that it could turn into a floating, octopus-like creature and got loose in Neverland. I would not want to be walking around the island with that out there, that's for sure.
But that's not all: Alien: Earth's breakout star, the eyeball alien T. Ocellus, found a new host in the corpse of Arthur Sylvia (David Rysdahl). We've seen T. Ocellus take over a cat corpse and a human body, but now we get to see it go full zombie mode in what might be Alien: Earth's coolest development yet. But what's T. Ocellus's plan while in Arthur's body? Will it try to find a new, stronger host in, say, a hybrid? (And what would that look like?) Will it finally have a conversation with its biggest fan, Boy Kavalier? And how in the world will Dame react when she sees her beloved husband with a massive new eyeball and a burst-open chest? Bring on the zombie shenanigans!
Will the Xenomorph continue serving Wendy, or will it rebel?
Credit: Patrick Brown / FX
For now, Wendy and her Xenomorph seem pretty tight. But what happens if the Xenomorph goes through a rebellious teenage phase and decides it doesn't want to serve its human mother figure anymore? Could the hybrids lose their grip on Neverland if the apex predator at their disposal decides to turn on them?
Wendy's Xenomorph also isn't the only Xenomorph on the island. There's also the specimen that burst out of Arthur's chest. As it grows, will it become territorial with Wendy's Xenomorph, or will it join the hybrid-Xeno family and view Wendy as its queen? If so, what are the odds Wendy tries to build a whole Xenomorph army?
How will Alien: Earth tie back to Alien?
The question hanging over any prequel is "how will this tie back to the original?" and with Alien: Earth, that question is especially pressing, given that it takes place two years before the events of Alien. By that point, there are no mentions of hybrid technology, nor are there any mentions of them in the sequels. So what will happen to the hybrids between then and now to render them obsolete? It's a daunting question, but it's one that Alien: Earth will certainly have to contend with as it closes in on the original films.
Alien: Earth is now streaming on Hulu.
After eight episodes of terrifying new creatures, Alien homages, and existential questions about the future of humanity, Alien: Earth Season 1 has come to a close. And what a close it was.
The finale, titled "The Real Monsters," flips the power dynamic that's been in place for the entire season. By the end of the episode, the hybrid Lost Boys, led by Wendy (Sydney Chandler), have gained total control over their keepers, including Boy Kavalier (Samuel Blenkin) and Dame Sylvia (Essie Davis). This power shift has been in the cards since Alien: Earth's first episode, but how do we get here? Let's break it down.
Alien: Earth's hybrids finally realize how strong they are.
Credit: Patrick Brown / FX
From the first moment Alien: Earth introduces Wendy in her super-strong, super-fast, super-durable hybrid body, it's clear that she and her fellow Lost Boys could absolutely wreck Prodigy's Neverland security team if they wanted to. That idea doesn't cross their minds, though. Instead, the Lost Boys are still children in consciousness, and they believe Neverland to be a safe paradise for them.
However, this idea erodes over the course of Alien: Earth's first season, as the Lost Boys lose confidence in the people they've been told to trust. They're endangered and experimented on. Nibs' (Lily Newmark) traumatic memories were manipulated. Isaac (Kit Young) died while tending to the alien specimens. Morrow (Babou Ceesay) threatened to kill Slightly's (Adarsh Gourav) family. Each horrifying incident wears away at the Lost Boys' childlike innocence, turning the idyllic Neverland into a hell on Earth.
Ironically, these incidents only increase the Lost Boys' feelings of powerlessness, even though they're the most powerful beings on Prodigy's remote island. But it's also in one of those scenes of powerlessness — when Prodigy forces corner Nibs, Wendy, and her brother Joe aka Hermit (Alex Lawther) on their escape boat in episode 7 — that the Lost Boys begin to realize their power. Nibs fully rips a soldier's jaw off, leaving Hermit to shoot (but not kill) her. Here, a horrified Wendy learns two things. First: Humans, including her brother, are terrified of the hybrids. Second: They have good reason to be. The hybrids are extremely dangerous. So why not embrace that?
That's the realization Wendy comes to in Alien: Earth's Season 1 finale. "All this time, we've been afraid of them," she tells the Lost Boys as they sit trapped in a Neverland cage. "But I think they should be afraid of us."
The Peter Pan allegories come to a head in the Alien: Earth Season 1 finale.
Credit: Patrick Brown/FX
Embracing the Neverland staffers' fear of them is the final stage in the Lost Boys' loss of their childish innocence. Or, in terms of Boy Kavalier's relentless Peter Pan references, this is them finally "growing up." However, that's exactly what the Prodigy founder and the rest of Neverland don't want to happen. As Wendy puts it, "We're all in this cell because we can't be kids anymore, but they won't let us be adults."
Nibs has another suggestion for what they are, one that's especially fitting after seeing the graves of their dead human bodies. "We're all ghosts," she says.
So what do these ghosts do? They turn Neverland into a haunted house, with Wendy using her in-built connection to the facility to manipulate video feeds, elevators, and doors to terrify every last soldier and scientist. Of course, having a Xenomorph at your beck and call helps too.
The entire episode serves as both a liberation for the Lost Boys and an identity crisis for Wendy, otherwise known by her human name, Marcy. She tells her brother, "I don't know what I am. I'm not a child. I'm not a grown-up. I'm not Marcy. I'm not Wendy. And I can't be what everyone wants me to be."
(Earlier in the season, Joe even questions whether Wendy truly holds his sister's consciousness, yet another blow to one of the pillars of Wendy's identity.)
Wendy's statement reflects the binaries in the world of Alien: Earth. Child and adult. Human and synthetic. Hybrids exist somewhere in between, blurring boundaries and creating a new kind of personhood. Wendy and the Lost Boys have spent the entire series having not just new names but entirely new identities imposed on them by exterior forces. Now, they get to make their own. Fellow hybrid Curly (Erana James) embraces her former name, Jane, as Wendy reminds each of the Lost Boys of theirs — a move the late Isaac, formerly Tootles, only enjoyed for an afternoon.
Wendy's identity crisis also explains her affinity for the Maginot aliens, whom she considers "honest." These creatures are wholly themselves, unlike liars such as Boy Kavalier. As Wendy points out, he considers himself Peter Pan, but he was never truly a boy. He was always a "mean, angry little man," just like his abusive father. Ouch. I'm not sure he'll be picking up a copy of Peter Pan any time soon after that.
"Now we rule."
Credit: Patrick Brown / FX
"The Real Monsters" ends with Wendy and the Lost Boys holding all of the authority figures in their lives hostage in the same cage they were formerly incarcerated in, prompting Wendy's declaration that, "now, we rule." Even Kirsh (Timothy Olyphant), their Prodigy synth senior, and Morrow, their cyborg antagonist, now answer to them.
The hybrids finally taking control is undoubtedly worthy of Alien: Earth's last hard-rocking needle drop. But it's certainly not the end of the Lost Boys' story. After all, the Weyland-Yutani forces are still encroaching on the island with numerous Prodigy forces still left, hinting at more conflict ahead. Plus, the alien orchid is loose, and T. Ocellus has found a new host in the chestburst corpse of Arthur Sylvia (David Rysdahl). That's a lot of threats for these still-young hybrids to deal with. How will they be able to fight off their enemies and learn how to rule their island?
That question of what it will look like for hybrids to "rule" hints at an intriguing new literary reference point for a possible Alien: Earth Season 2. If Season 1 was the Lost Boys growing up in the style of Peter Pan, then Season 2 might just see them learning to survive on an island in the vein of Lord of the Flies. With that in mind, who's Piggy, who's Ralph, and will the Xenomorph's head somehow wind up on the end of a pointy stick?
Alien: Earth is now streaming on Hulu.
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