Tech
How to create a viral video, according to creators

There are many ways to build a sustainable career as a content creator, but starting off can be really tough. One of the swiftest ways to break into the algorithm is by creating viral content.
The definition of "viral" varies depending on who you ask. For one creator, 100,000 views on a video is viral; for another, virality isn't accessed until the one million viewership threshold is passed. For an individual creator, a good rule of thumb is that a video goes viral when the views on that video is significantly higher than the views on a creator's typical content. Ultimately, viral videos are measured in impact, and there are dozens of ways to measure that, too.
Creators with viral success often say that making a video reach a new audience is up to luck, and the real work lies in maintaining those views. All the experts agree: You need a good story, you need to lead with curiosity, and you need a solid hook. But here are three tips from three creators who have done the work successfully:
Be consistent
Jenny Solares's first viral video was a song parody. At the time, her video got about 500,000 views, which felt "huge." Now, she has more than 32,000 subscribers on YouTube, 942,000 followers on Instagram, and three million followers on TikTok. Multiple videos have crossed the one million view threshold on TikTok. Her tip for creating viral content? Be yourself and be consistent.
"It's a little tough because sometimes the videos that you expect to go viral don't, and the ones that you least expect to [go viral] do. I would say not to hold back on being yourself fully. Don't be scared to put your full personality into something. And be consistent," she said.
Study the masters
Jenny Hoyos' first viral video was a hack for making a $3 burrito. Now, with 9.15 million subscribers on YouTube, 186,000 followers on TikTok, and 172,000 followers on Instagram, her videos go viral all the time. But she finds that "anything [can be] a viral video." Her biggest recommendation for creating videos that will garner huge views is to "study what other people are doing and twist it."
"Either combine trends or try and put a twist to a trend. If people are doing something in the color blue, try and do it in the color red," she said.
Be yourself
Zay Dante's videos are fun, entertaining, and musical, and they do incredibly well on TikTok. He now has 431,000 subscribers on YouTube, 1.8 million followers on TikTok, and 400,000 followers on Instagram. You might have heard his tip for creating viral content, but he says it bears repeating: "Be yourself."
"I know that is the cliche," he said. "There's never been a better example of being yourself than being online, because everybody that I know, and everybody that you know as well, is trying to feed into an algorithm to a point where it is not natural anymore. Be yourself and do the things that you find funny, not the stuff you find funny because you think it's gonna make you go viral."
Tech
Toxic relationship with AI chatbot? ChatGPT now has a fix.

"We don’t always get it right. Earlier this year, an update made the model too agreeable, sometimes saying what sounded nice instead of what was actually helpful. We rolled it back, changed how we use feedback, and are improving how we measure real-world usefulness over the long term, not just whether you liked the answer in the moment," OpenAI wrote in the announcement. "We also know that AI can feel more responsive and personal than prior technologies, especially for vulnerable individuals experiencing mental or emotional distress."
Broadly, OpenAI has been updating its models in response to claims that its generative AI products, specifically ChatGPT, are exacerbating unhealthy social relationships and worsening mental illnesses, especially among teenagers. Earlier this year, reports surfaced that many users were forming delusional relationships with the AI assistant, worsening existing psychiatric disorders, including paranoia and derealization. Lawmakers, in response, have shifted their focus to more intensely regulate chatbot use, as well as their advertisement as emotional partners or replacements for therapy.
OpenAI has recognized this criticism, acknowledging that its previous 4o model "fell short" in addressing concerning behavior from users. The company hopes that these new features and system prompts may step up to do the work its previous versions failed at.
"Our goal isn’t to hold your attention, but to help you use it well," the company writes. "We hold ourselves to one test: if someone we love turned to ChatGPT for support, would we feel reassured? Getting to an unequivocal 'yes' is our work."
Tech
The TikTok artist behind viral unknowing bunny song pits human creativity against AI illusion
Were you tricked by the video of a bunch of bunnies jumping on a trampoline on TikTok? Well, nearly 230 million people were — and plenty of those viewers had no idea that it was actually AI. In response, the creator who brought us the Punxsutawney Phil musical, Oliver Richman (or @olivesongs11), wrote and recorded a 30-second song about the AI video, also for TikTok. He wrote the song on day 576 of an ongoing project, where he writes a new song each day.
"That project has changed my life in so many ways," Richman told Mashable, adding that it brought him "back to the joy of creating." He scrolled across the viral video of the bunnies jumping on the trampoline and said he was "certainly fooled" and "thought they were real."
"So when I learned that they weren't, I was like, 'Oh, I think this is today's song."
The unknowing bunny song on TikTok now has over 3.8 million views, 600,000 likes, and hundreds of comments like, "Bo Burnham! At The Disco" and "Wait until you see the bear on a trampoline. Spoiler: also AI."
The song goes like this:
There were bunnies that were jumping on a trampoline
And I just learned that they weren't real
If a bot can inhabit
An unknowing rabbit
It might manufacture the way you make me feel
How do I know that the sky's really sunny?
Sometimes it feels like your love is as real as
An unknowing bunny
The video has inspired covers and renditions, stop-motion videos, reactions, and a variety of other really cool human-made art. As one creator wrote on a TikTok video using the sound, "The fact that this song written about AI is going viral is incredibly healing. Especially because us as artists and songwriters are being threatened of our livelihoods due to the use of AI. And AI could never create something this unique with this much feeling."
Richman said the response to his video has been "the most surreal thing ever."
"Every piece of art that I've seen, I like get emotional," he said. "It certainly made me feel connected to the beauty of the messiness of being a human. And the imperfections that AI tends to delete or perfect — seeing all of this human art has just been a very emotional and cool experience."
As Mashable's Tim Marcin recently wrote about the influx of faux surveillance footage of animals, it "seems to be a new genre of AI slop." But give the internet slop, and creators might make porridge (is that a saying?).
In the face of all the AI slop we see online, creators like Richman are staying positive. "Art is so cool. Human art is so cool, and that really excites me."
Updated on Aug. 4 at 3:00 p.m. ET — This story has been updated to include an interview with creator Oliver Richman. Some quotes have been lightly edited for clarity and grammar.
Tech
Verizon reportedly cuts loyalty discounts after increasing fees

Verizon customers reportedly got double bad news this week: the phone carrier is raising fees and removing loyalty discounts.
According to users on the Verizon subreddit, several customers reported receiving an email from Verizon informing them their account discounts are ending. "We are writing to let you know that a discount on your account will soon end," the email said, according a redditor. "This discount will be removed no sooner than September 1, 2025." Several other redditors chimed in on the thread, saying they had a received the same email about losing loyalty perks offered to longstanding customers. Mashable has reached out to Verizon for comment and will update this story with a response.
A few days earlier, Verizon confirmed to Tom's Guide that the company is increasing fees for activations, phone lines, and tablet plans by Sept. 1.
Verizon customers are understandably unhappy about the changes. Some commented that they might change phone carriers to T-Mobile or AT&T as a result. "They just keep finding ways to crap on loyal customers," commented one redditor, underscoring the general sentiment of the thread that loyal customers are being penalized for their loyalty.
According to Tom's Guide, Verizon is reportedly trying to persuade customers on older plans to switch to its newer myPlan subscription. "We want to ensure you get the best value and experience from Verizon and encourage you to check out our myPlan options for the plan that works best for you," the email to customers reportedly said.
Cutting loyalty discounts and upping fees is a bold way to do that, since it seems to be alienating customers even more.
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