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Do it lady!: How Chit became TikTok’s awkward office hero

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screenshots of people talking about chit from tiktok and sketch featuring chit saying

If you've suddenly found yourself muttering, "Do it lady!" over the past few days, you're not alone. The catchphrase is the handiwork of office character Chit, who has become a sudden viral sensation on TikTok.

You've probably already seen Chit, even if you didn't know who he was or what the character was all about. You most likely have seen the aforementioned "Do it lady!" sketch or the "black purse" joke that went super viral. The character is an awkward coworker, bespectacled and bowl-cutted, muttering mhm's and yeahs, while also proving wildly unpredictable. In short, Chit is some strange combination of Office Space's Milton, The Office's Dwight Schrute, and a character Will Forte would've played on Saturday Night Live.

Here's that famous "Do it lady!" sketch, which launched a catchphrase, merch, reaction TikToks, and, yes, fan edits. It's racked up nearly 10 million views.

And here's the "black purse" sketch, which has nearly 27 million views.

The skits take place in an office setting, and there is a pretty consistent story that plays throughout the handful of TikToks we've gotten thus far. (We've basically been building up to coworker Janice's birthday this whole time.) All the while, Chit is reliably nerdy and awkward, which often creates funny misunderstandings. In other words, it feels like a sitcom.

The real person behind Chit — and what's become known as The Chit Showis Jay Renshaw, an improv comedian with The Groundlings in LA. Renshaw told USA Today that he created the character six years ago but has loved seeing its growth since he began posting on TikTok barely more than a month ago.

"I think equally delightful is seeing just how many audiences Chit has reached and touched," Renshaw told the paper. "Just when I think [Chit] sort of extended his reach as far as it'll go, I find out there's a whole different demographic that is also loving Chit just as much. It's been this strangely universal thing, which [has], I think, been maybe the most rewarding part of it."

New Chit episodes are released three times per week, and the response has been overwhelming. Look around TikTok, and you'll see folks talking about Chit, making Chit-focused edits, or playing around with the "Do it lady!" catchphrase.

So if you're suddenly inundated with Chit, you're not alone. As they say, Chit happens.

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Stop your AI subscriptions and get an all-in-one tool for life

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TL;DR: Access dozens of top AI tools in one platform — 1min.AI bundles content, chat, design, audio, video, PDF, and more under a single lifetime license for just $79.97.



1min.AI Advanced Business Plan Lifetime Subscription

Credit: 1minAI

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Whether you’re a solo creator or running a small team, 1min.AI simplifies your stack. You’ll have access to multiple flagship models like GPT, Claude, Gemini, and Llama, plus unlimited brand voice slots, unlimited prompt storage, and 4,000,000 credits/month to spend on whatever you want to make.

If you’re tired of managing a spreadsheet of AI tools (we’ve been there), this is your chance to condense it all into one slick, ever-evolving platform — without the subscription guilt of drain.

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Anthropic reportedly cut OpenAI access to Claude

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It seems OpenAI has been caught with its hands in the proverbial cookie jar. Anthropic has reportedly cut off OpenAI’s access to Anthropic’s APIs over what Anthropic is calling a terms of service breach.

As reported by Wired, multiple sources claim that OpenAI has been cut off from Anthropic’s APIs. Allegedly, OpenAI was using Anthropic’s Claude Code to assist in creating and testing OpenAI’s upcoming GPT-5, which is due to release in August.

According to these sources, OpenAI was plugging into Claude’s internal tools instead of using the chat interface. From there, they used the API to run tests against GPT-5 to check things like coding and creative writing against Claude to compare performance. OpenAI allegedly also tested safety prompts related to things like CSAM, self-harm, and defamation. This would give OpenAI data that it could then use to fine-tune GPT-5 to make it more competitive against Claude.

Unfortunately for OpenAI, this violates Anthropic’s commercial terms of service, which ban companies from using Anthropic’s tools to build competitor AI products.

“Customer may not and must not attempt to access the Services to build a competing product or service, including to train competing AI models or resell the Services except as expressly approved by Anthropic,” the terms read.

OpenAI responded by saying that what the company was doing was an industry standard, as all the AI companies test their models against the competing models. The company then went on to say that it respected Anthropic’s decision but expressed disappointment in having its API access shut off, especially considering that Anthropic’s access to OpenAI’s API remains open.

A spokesperson told Wired that OpenAI’s access would be reinstated for “benchmarking and safety evaluations.”

It’s not the first time this year that Anthropic has cut off API access. In June, the company cut off Windsurf’s API access after rumors that it was being sold to OpenAI. That deal ultimately fell through, but Anthropic’s cofounder, Jared Kaplan, told TechCrunch at the time that “it would be odd for us to be selling Claude to OpenAI.”

Anthropic has also tweaked its rate limits for Claude, which will take effect in late August, with one of the reasons being that a small number of users are violating the company’s policy by sharing and reselling accounts.


Disclosure: Ziff Davis, Mashable’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.

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Amazon is toying around with putting ads in Alexa+

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It’s the end of another quarter, which means it’s time for yet another earnings call with concerning ideas for generating more revenue. This time around, it's Amazon CEO Andy Jassy, who told shareholders on Thursday that there’s “significant financial opportunity” in delivering ads through Alexa+, the company’s new AI-powered voice assistant.

“I think over time, there will be opportunities, you know, as people are engaging in more multi-turn conversations to have advertising play a role — to help people find discovery and also as a lever to drive revenue,” Jassy said, per the investor call transcript.

Since launching earlier this year, Alexa+ has reportedly reached millions of users. Unlike the original Alexa, which mostly turns off lights and sets timers, Alexa+ is designed to be more conversational, context-aware, and AI-driven. It can help you plan your date night, entertain your kids, and even dabble in basic image and video generation — all under the banner of your $14.99/month Prime subscription.

But so far, Amazon Alexa has been an ad-free experience. It's also more than 10 years old, and it doesn't make money; thus, it's been deemed a "colossal failure" by those within the company.

Of course, Amazon isn’t alone in trying to figure out how to make AI pay for itself. Both Google and OpenAI have explored ad integration in their AI products as a way to generate revenue. OpenAI CEO Sam Altman, in particular, has made a notable pivot: once firmly against advertising in his chatbot, he’s since reversed course, possibly opening the door for ads in future versions of ChatGPT.

Whatever the motivation, injecting ads into Alexa+ would mark a major shift in both user experience and Amazon’s strategy, especially given the assistant’s long history of being expensive to maintain and hard to monetize. Ad-supported Alexa+ could be Amazon’s attempt to finally turn its once-money-burning smart assistant into a revenue machine, without hiking the subscription fee (at least for now).

Alexa+ is still new, and what an ad-supported experience would actually look like remains unclear. According to Jassy, the idea is to frame ads as helpful, something to assist customers in discovering products they might be interested in buying.

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