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Get Woke, Go Broke: Jaguar Sales Plunge Amid Woke Rebrand

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This week Jaguar released an ad that seemed to be more about wokeness than cars. (@Jaguar / X screen shot)

British luxury car manufacturer Jaguar is teetering on the edge of oblivion, grappling with a 97.5% plunge in global sales, the most catastrophic decline in its storied history.

The culprit? Their “Reimagine” strategy, a headlong dive into the woke abyss that’s alienated their core clientele.

While other firms quietly dial back their DEI excesses, Jaguar doubled down, unleashing a teaser ad showcasing “gender-fluid” models prancing around in outlandish, avant-garde garb. It’s a far cry from the sleek sophistication that once defined the brand, and the backlash has been ferocious.

The cars themselves are a pastel-colored fever dream, drenched in Miami-inspired hues like cotton-candy pink and seafoam green. Whether Jaguar will deign to offer the market’s preferred colors, black, white, silver, or grey, remains a mystery, but their silence on the matter speaks volumes.

These are the shades that dominate the high-end market, yet Jaguar seems content to thumb its nose at convention. The result is a lineup that looks more like a Pride parade float than a symbol of British automotive prestige.

Jaguar’s reputation as the pinnacle of elegance has been obliterated, replaced by a futuristic aesthetic that’s split their fanbase down the middle. The Gateway Pundit previously reported on their ghastly concept cars, which are now headed toward production, set to hit showrooms in late 2025 and summer 2026.

The flagship GT is slated to start at a wallet-shattering $200,000, with the rest of the lineup priced between $115,000 and $160,000. These are not cars for the discerning elite but for the Instagram-addicted nouveau riche.

The EVs have become a laughingstock on X, where users mercilessly roast their garish designs and inflated price tags. Yet, Jaguar is stubbornly clinging to its vision. The company has axed production of its flagship models, the XE, XF, E-Pace, I-Pace, and the beloved F-Type, leaving dealers with dwindling inventory and cratering sales. This scorched-earth pivot to an all-EV, ultra-luxury brand is proving to be a high-stakes gamble for the British automaker.

Jaguar’s executives are banking on capturing a younger, more diverse global audience, but analysts are sounding the alarm. The ultra-luxury market isn’t populated by Gen Z trendsetters; it’s the domain of seasoned affluence, buyers who value heritage over hashtags.

Jaguar’s tone-deaf rebrand ignores this reality, chasing a demographic that’s more likely to splurge on crypto than a six-figure sedan. On their investor-day call, the company triumphed a 110% spike in web traffic, as if clicks translate to sales. It’s a desperate spin, and the market isn’t buying it.

The old adage “Go Woke, Get Broke” hangs over Jaguar like a storm cloud. Their embrace of identity politics and garish aesthetics is transforming a once-revered brand into a cautionary tale. As they hemorrhage customers and credibility, one wonders if Jaguar’s leadership will wake up before the company careens off the cliff. For now, they’re flooring the accelerator, pedal to the metal, straight into irrelevance.

The post Get Woke, Go Broke: Jaguar Sales Plunge Amid Woke Rebrand appeared first on The Gateway Pundit.

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GOP Senator John Thune Quietly BLOCKS Trump Recess Appointments with Sneaky Procedural Maneuver — Launches Series of Pro Forma Sessions to Keep Senate in Fake “Session” During August Recess

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Senate Majority Leader John Thune (R‑SD) has unveiled a procedural scheme to block President Donald Trump from making any critical appointments during the August recess, effectively aiding the Democrats’ obstructionist agenda.

Under the U.S. Constitution, the president can make “recess appointments,” temporary appointments to federal positions, if the Senate is in recess and not conducting business. These appointments don’t require immediate Senate confirmation and can last until the end of the next session of Congress.

But there’s a loophole: if the Senate holds pro forma sessions, very short, symbolic meetings where no actual business is conducted, then technically, the Senate is still in session. That means the president cannot legally make recess appointments during that time.

John Thune has quietly secured unanimous‑consent for a paper‑thin Senate schedule through the Trump appointee confirmation deadline, ensuring only pro forma sessions on five key dates in early August.

Under the agreement, the chamber will adjourn after today’s business and reconvene without conducting any votes or business on:

  • Tue, Aug 5 – 1:00 p.m.
  • Fri, Aug 8 – 1:05 p.m.
  • Tue, Aug 12 – 8:00 a.m.
  • Fri, Aug 15 – 10:15 a.m.
  • Tue, Aug 19 – 10:00 a.m.
  • Fri, Aug 22 – 9:00 a.m.
  • Tue, Aug 26 – 12:00 p.m.
  • Fri, Aug 29 – 7:00 a.m.

WATCH:

Thune’s pro forma blueprint comes amid mounting pressure from Donald Trump, who has demanded the Senate remain open until all 150+ administration nominees are confirmed.

Under the Recess Appointments Clause, a president may only install nominees without Senate approval if both chambers are in formal recess for at least 10 days. By convening the Senate just long enough every few days, Thune blocks the possibility of Trump making unilateral appointees.

The Senate went into its August recess without confirming all of Trump’s pending judicial and district‑level appointments.

By the time lawmakers left town on Saturday evening, no deal had been reached to move dozens of Trump’s nominees, including U.S. district court picks, through final floor votes.

Only a small handful of nominees (such as Jeanine Pirro to be U.S. Attorney in D.C.) had advanced. Otherwise, nominees remained stalled in committees or waiting for cloture roll‑calls on the executive calendar.

Roughly 150–160 executive and judicial nominations, including over a dozen district court judges and U.S. attorney nominations, remained scheduled but unconfirmed.

The post GOP Senator John Thune Quietly BLOCKS Trump Recess Appointments with Sneaky Procedural Maneuver — Launches Series of Pro Forma Sessions to Keep Senate in Fake “Session” During August Recess appeared first on The Gateway Pundit.

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‘That’s What I Call Results!’: Trump Admin Saves Jobs, Kicks 1500 Non-English-Speaking Truckers Off the Road

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Transportation Secretary Sean Duffy revealed that there have been about 1,500 truck drivers who do not speak English taken off the roads as part of a push to ensure foreign truck drivers are not causing accidents.

Back in 2016, the Obama administration stopped enforcing English proficiency requirements for truckers, according to a report from The Daily Signal.

But in May, Duffy issued a guidance making clear that truck drivers who cannot demonstrate a proficiency in English cannot drive.

The 1,500 drivers were taken off the roads within the first 3o days of the rules once more being enforced, according to The Daily Signal.

“Since I took action to enforce language proficiency requirements for truckers, our state partners have put roughly 1,500 unqualified drivers out of service. That’s what I call results!” Duffy posted on X.

“If you can’t read or speak our national language — ENGLISH — we won’t let your truck endanger the driving public.”

He added, “America First = Safety First.”

Duffy’s concerns were far from unfounded.

In January, there was a truck driver involved in a fatal crash that had to use a language interpreter for the post-crash investigation, according to the Federal Motor Carrier Safety Administration.

Another incident from 2019 involved a truck driver who could not proficiently speak English speeding through signs that warned of steep grades and dangerous curves, all at more than 100 miles per hour.

Four people died in that crash, per the Federal Motor Carrier Safety Administration.

President Donald Trump had likewise insisted with an April executive order that the move centered on public safety.

“They should be able to read and understand traffic signs, communicate with traffic safety, border patrol, agricultural checkpoints, and cargo weight-limit station officers,” the order said of truck drivers.

They also “need to provide feedback to their employers and customers and receive related directions in English,” a position the order called “common sense.”

“It is the policy of my Administration to support America’s truckers and safeguard our roadways by enforcing the commonsense English-language requirement for commercial motor vehicle drivers and removing needless regulatory burdens that undermine the working conditions of America’s truck drivers,” the notice added.

“This order will help ensure a safe, secure, and efficient motor carrier industry.”

This article appeared originally on The Western Journal.

The post ‘That’s What I Call Results!’: Trump Admin Saves Jobs, Kicks 1500 Non-English-Speaking Truckers Off the Road appeared first on The Gateway Pundit.

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Slovenia Imposes Arms Embargo on Israel, Citing Gaza Conflict

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via Wikimedia Commons

Slovenia has imposed an arms embargo on Israel, banning the export, import, and transit of weapons to and from the country.

This decision was announced by Prime Minister Robert Golob following a government session on July 31, 2025.

Slovenia claims to be the first European Union member to take such a step, citing the EU’s inability to act due to internal disagreements.

The government stated that no permits for military exports to Israel have been issued since October 2023, when the conflict in Gaza began.

Officials emphasized that the embargo is an independent measure to address the humanitarian situation in Gaza. Slovenia has repeatedly called for a ceasefire and increased aid deliveries to the region.

In early July 2025, Slovenia declared two Israeli ministers, Bezalel Smotrich and Itamar Ben-Gvir, persona non grata, barring them from entry.

This action was based on their public statements regarding the conflict. Earlier, in June 2024, Slovenia recognized Palestinian statehood, joining countries like Ireland, Norway, and Spain in this move.

The conflict in Gaza started after the October 7, 2023, attack by Hamas on Israeli territory, which resulted in over 1,200 deaths and the taking of hostages.

Israel responded with a military operation aimed at dismantling Hamas infrastructure. Reports from Gaza’s health ministry indicate significant casualties, with ongoing international efforts to negotiate truces and provide aid.

Several other nations have taken similar diplomatic steps, including France, Britain, and Canada announcing potential recognition of a Palestinian state. Australia has also indicated that recognizing Palestinian statehood is under consideration.

Israel has criticized these declarations, arguing they could reward Hamas for its actions.

Israeli officials dismissed Slovenia’s embargo as insignificant, noting that Israel does not procure any defense materials from Slovenia.

An unnamed official stated that the country buys nothing from Slovenia, not even minor items.

Within the EU, there is growing pressure for measures against Israel, with Sweden and the Netherlands advocating for suspending parts of the EU-Israel Association Agreement.

The European Commission has proposed limiting Israel’s participation in the Horizon research program, though Germany opposes such steps.

German Foreign Minister Johann Wadephul expressed concerns about Israel’s potential diplomatic isolation during a visit to Jerusalem.

The United States remains a key ally to Israel, with President Donald Trump warning that recognizing Palestinian statehood might benefit Hamas.

U.S. special envoy Steve Witkoff recently met with Israeli Prime Minister Benjamin Netanyahu to advance Gaza truce talks. These efforts aim to address the humanitarian crisis and secure a ceasefire.

The post Slovenia Imposes Arms Embargo on Israel, Citing Gaza Conflict appeared first on The Gateway Pundit.

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