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In Canada: How Connor Price Built a Global Fanbase Without a Label; Billboard Summit’s Toronto Debut

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In just a few years, Toronto-born rapper and actor Connor Price has built a global audience and over 2 billion streams entirely on his own terms.

“Staying independent means ownership, creative control and being able to do things my own way,” says Price. “I can put out music when I want. I can say what I want. I can work with who I want. I can market it how I want. I don’t have to wait for a label.”

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That mindset has already helped him carve out a career many would envy. Using social media, online savvy, and some help from his family and friends, Price has found a way to reach a wide fan base all over the world. It’s a 21st-century DIY rise. Build the fanbase first, then go out on the road. Release 110 songs, then record your debut album.

Connor Price stars on Billboard Canada’s new Indie Issue digital cover — a look at artists making it work without a label. In the story, he talks about going from a career as an actor into music and content creation, and the viral Spin The Globe project that has resulted in millions of streams not just for him but for independent artists all over the world. 

“Being on the independent side and working so closely with my wife [Breanna, his manager], I have to know how the business side works,” he says. “Some artists might be in a label situation with a big team where all they have to do is focus on the music, which is great, all the power to them. But I actually have a lot of pride and enjoyment in both the business side and the creative side.”

It’s every starry-eyed artist’s dream to sign a record deal — or so the conventional wisdom goes.

The recorded music industry has been built on the label model from its earliest days, with record companies providing funding to artists in exchange for rights to the music.

As recording has become cheaper and more accessible, though, the whole paradigm is shifting. Now, many artists are choosing to remain independent — or, in the case of major Canadian breakouts like The Beaches and Nemahsis, seeing success as independent artists after leaving a label roster.

That dynamic has been changing for decades, with strong independent streaks in DIY-minded genres like punk and hip-hop, but the internet has upended the industry to such an extent that artists across all genres are weighing the benefits of independence.

When you don’t have a label fronting funds or tapping into established release strategies and promotional networks, you need to make sure you’ve got a strong community around.

Ontario indie artist Ruby Waters knows that firsthand. She’s become a major breakout Canadian indie rock act in the last five years, with two Juno nominations, international tours and millions of streams under her belt.

“The main force to my independence as an artist really comes down to the love and support I’ve had from my day one homies and fans throughout my whole musical journey starting from back when I was singing on the street,” she says in another Billboard Canada Indie Issue feature.

Read the whole feature, which looks at the tools artists have without label support, here.

Billboard Summit Brings Global Talent to Toronto This Summer

A major global initiative is coming to Canada.

The inaugural Billboard Summit will bring some of the world’s biggest artists to Toronto’s NXNE Festival for a series of dynamic, artist-led conversations in June.

The full-day event will go beyond industry panel conversations to centre musicians talking about what they’re most passionate about: their processes, collaborations and breakthroughs.

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Charlotte Cardin is the first artist announced to join the summit. The Montreal-based singer and songwriter has had an international breakout over the last few years, charting on multiple Billboard charts and touring throughout Canada, Europe and the Middle East. 

Her global rise led from Billboard Canada Women in Music, where she was named Woman of the Year in 2024, to the global Billboard Women in Music stage in Los Angeles this past March, where she represented Canada as Global Woman of the Year.

Cardin will speak on the topic of Breaking Through Barriers by sharing experiences and moments that have defined her career and offering inspiration to anyone striving to push boundaries.

Other soon-to-be-announced names will include artists from around the world — from trailblazing Canadians who’ve built influential brands that have resonated across borders to international artists who’ve set chart and live music records throughout the globe.

Stay tuned for the full programming announcement, featuring an exciting lineup of diverse voices and thought-provoking speakers.

More info here.

PUP Chart on Billboard Canadian Albums for the Fourth Straight Time with ‘Who Will Look After The Dogs?’

Punk is back on the charts this week.

Toronto band PUP have debuted their newest album Who Will Look After The Dogs? on the Billboard Canadian Albums chart this week, dated May 17. The album enters at No. 72 and marks the band’s fourth consecutive album on the chart since its sophomore effort, The Dream Is Over, first landed at No. 48 in 2016.

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The album is fun and self-deprecating in ways we’ve come to expect from PUP, but also reflects the band’s major life changes: members got married or had kids, one expanded his home studio, and singer Stefan Babcock ended a decade-long relationship.

Although they have previously reached higher peaks on the chart, the band has some serious momentum. Following a stint playing arenas opening for Sum 41 on the band’s farewell tour, they’re now currently on tour in Europe and will also celebrate the record with a citywide summer tour in Toronto. The Mega-City Madness Tour is set to kick off in July, with dates at six venues in PUP’s hometown. 

Elsewhere on the chart, legendary British rock band Pink Floyd earns this week’s top debut on the chart with Pink Floyd At Pompeii: MCMLXXII, which lands at No. 45. It is the first-ever soundtrack album for the band’s 1972 concert film Pink Floyd: Live at Pompeii, which was recently remastered in 4K and re-released in theatres. It is the only other debut on the May 17 chart.

Check out the whole Canadian Albums chart breakdown here. – Stefano Rebuli

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Music Industry Veterans Jackie Stevens, Kylie Morgan Launch Createurs Studio in Nashville

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Nashville’s artists will soon be getting a new creative space in Music City, when the artist-driven studio Createurs opens Aug. 25.

Founded by Nashville music industry veteran Jackie Stevens (who serves as the company’s CEO), artist Kylie Morgan and Los Angeles-based cinematographers William Carnahan and Sam Shimizu-Jones of Will Call Media, the 2,000-square-foot space will offer a destination for creators to record, shoot and edit content. The space offers flexible membership options, corporate membership packages and one-time booking availability.

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Located at 305 14th Avenue North in Nashville, Createurs aims to serve as a creative hub for music artists, influencers, podcasters, visual creators, athletes and labels, among others. The space will offer a photography studio, a green screen room, a podcast suite, an education space, a performance space, dressing rooms, a collaborative social space and on-site creative experts to aid in supporting and curating content sessions.

“Content has changed every part of the way we do business in Nashville,” Stevens said in a statement. “But too many artists are priced out and need more support. We built Createurs as a place to remove that pressure so artists can focus on what matters, creating.”

Stevens previously served as executive producer for Westwood One’s The Big Time with Whitney Allen and Nights With Elaina. She also earned multiple ACM, CMA and Gracie Award wins and nominations along the way. In 2019, she joined UMG Nashville (now MCA) as director of promotions for EMI Records, working with artists including Eric Church, Brothers Osborne and Morgan, the latter known for her top 40 Country Airplay hit “If He Wanted to He Would” and her 2023 debut country album Making It Up As I Go.

The facility was designed and constructed by artist/designer Danielle Joy Art, while Shannon LaBrie of LaBrie Spaces added design elements.

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Kneecap Blasts Norwegian Government at Oslo Festival, Accusing It of Funding ‘Genocide’ Against Palestinians

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Irish rap group Kneecap – which has drawn a storm of criticism, support, attention and legal action over the past half-year – continued to speak out about the war in Gaza during an afternoon set at the Øyafestivalen in Oslo, Norway, on Friday (Aug. 8).

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Right before the trio of Mo Chara, Móglaí Bap and DJ Próvaí took the stage, an English-language white-text-on-black-background message played on a video screen, accusing the Norwegian government of “enabling” the “genocide” against the Palestinian people via investments held in the county’s sovereign wealth fund (referenced as “oil pension fund” in the message). “Over 80,000 people have been murdered by Israel in 21 months,” the band’s message continued. “Free Palestine.” The message was greeted readily by a cheering audience. Most estimates (including those from health officials in the area) place the Palestinian death toll at more than 60,000. That number does not distinguish between civilians and Hamas militants. An estimated 18,500 of those killed were children.

While conflict between Israel and Palestinian territory has been ongoing for decades, the conflict escalated on Oct. 7, 2023, when Hamas militants entered Israel and killed 1,200 people, more than 800 of whom were civilians, and took 251 hostages, at least 40 of whom have been killed; around 50 hostages, both dead and alive, remain unreleased. Israel’s ensuing invasion of Gaza has killed an estimated 60,000 and led to an ongoing humanitarian crisis, with hundreds of thousands of Palestinians displaced and facing starvation. Gaza health authorities have reported that almost 200 people have died of hunger since the conflict began and the United Nations has estimated that some 1300 were killed while seeking food, though Israel has frequently disputed the UN’s figures. Israel’s security cabinet recently approved a plan to take complete control of Gaza City and forcibly relocate at least 600,000 Palestinians, a move decried by many world leaders.

The Norwegian government’s connection to the war in Gaza is complicated. While Norway has broken with the United States and Israel by recognizing Palestine as a state, the Government Pension Fund of Norway – which invests surplus revenues from the country’s petroleum industry and has more than $1.9 trillion in assets – is under scrutiny after a recent piece by Aftenposten, Norway’s largest printed newspaper, reported that the sovereign wealth fund invested around $15.2 million in Bet Shemesh Engines Ltd., a jet engines parts manufacturer supplying the Israeli military, between 2023-2024. While Norway’s Finance Minister Jens Stoltenberg has ruled out wholesale divestment of Israeli companies, the newspaper’s revelation spurred the government to launch a review of the sovereign wealth portfolio to ensure that it was not investing in Israeli companies contributing to the war in Gaza.

Halfway through the Belfast group’s hour-long performance, they offered up more detailed thoughts on Norway’s purported connection to the conflict. “I don’t have to lecture you people,” said Kneecap’s Mo Chara, wearing a keffiyeh. “I can understand there’s people here like, ‘All right, we get it, I’m sick of yous going on.’ I wish I didn’t have to talk about this, I wish I didn’t have to get on stage every gig and talk about this. The fact is, as long as we’re on stage and as long as nothing is changing, Kneecap will always use this platform and this stage to call out the genocide and the war criminals. I don’t need to lecture you people when your oil fund is being used to fund the genocide.” The majority of Kneecap’s massive crowd greeted his speech with cheers and applause; many waved Palestinian flags as he spoke. The Israeli government has flatly denied committing genocide against Palestinians, and the term remains hotly debated. Some say those who accuse Israel of genocide are motivated by antisemitism, though two Israel-based human rights organizations recently began adopting the word with regards to the war in Gaza.

Mo Chara gave a “quick shout-out” to Øyafestivalen for “standing by Kneecap” despite calls for its removal from the lineup, but added that he thinks “it’s a disgrace and a shame that KKR” – a global investment firm that owns Superstruct Entertainment, which runs Øyafestivalen, among many other international music festivals – “is behind all these festivals. No company investing in Israel while they commit war crimes should be involved in and taking part in music festivals,” he concluded, with the crowd voicing its agreement.

Criticism of KKR wasn’t limited to Kneecap’s set. Outside the festival entrance on Friday, a small but vocal group of protestors gathered to urge people to boycott Øyafestivalen over KKR. At a different stage, more than an hour later Kneecap wrapped, Irish rockers D.C. Fontaines flashed an onscreen message of “Free Palestine,” which was also greeted enthusiastically by the crowd.

Mo Chara is currently facing a terrorism charge from the British government over purportedly waving a Hezbollah flag at a concert in November 2024, where the group allegedly said “up Hezbollah, up Hamas.” Since then, the punk-leaning rap group released a statement declaring “we do not, and have never, supported Hamas or Hezbollah” and described video footage as “deliberately taken out of context.” Mo Chara alluded to the charges during the show, saying, “we love the English people, it’s the English government we don’t like.” Not long after Kneecap first hit the Øyafestivalen stage, they urged the audience to give them more of a response: “For f—k sake, we’re up in court on terrorism charges – give me a bit of energy.”

In July, Kneecap were banned from performing in Hungary over what a Hungarian politician described as “antisemitism and glorifying terror,” calling them a “national security threat.”

“The authoritarian government of Viktor Orban say we ‘pose a national security threat,’” the group wrote in a statement after the ban. “There is no legal basis for his actions, no member of Kneecap has ever been convicted of any crime in any country. We stand against all hate crimes and Kneecap champions love and solidarity as well as calling out injustices where we see it…. It’s clear this is political distraction and a further attempt to silence those who call out genocide against the Palestinian people.”

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HYBE, Warner Music Group, Live Nation Stocks Post Big Gains After Earnings Results

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HYBE was the week’s top performing music stock after its share price jumped 15.9% to 291,000 KRW ($209.33) following the company’s Q2 earnings on Wednesday (Aug. 6). The K-pop giant’s revenue rose 10.2% year-over-year to $516.7 million, while operating profit jumped nearly 30% to $48.3 million

Other K-pop stocks also posted big gains. YG Entertainment rose 17.4% after reporting an 11.6% revenue gain in Q2. JYP Entertainment climbed 14.5% even though the company did not report earnings this week. SM Entertainment, which reported a 19% increase in consolidated revenue in Q2, gained 8.3%. Collectively, the four K-pop companies posted an average stock price gain of 14.0%. 

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A week after nearly all music stocks suffered losses, a handful of Q2 results helped the Billboard Global Music Index (BGMI) gain 9.0% to 2,980.51. Stocks improved in markets around the world after taking a drubbing a week earlier. In the U.S., the Nasdaq composite rose 3.7% and the S&P 500 improved 2.3%. In the U.K., the FTSE 100 improved 0.3%. South Korea’s KOSPI composite index rose 2.9%. China’s SSE Composite Index improved 2.1%. 

Warner Music Group (WMG) shares jumped 10.8% to $31.71, its best closing price since March 27, following the company’s earnings results on Thursday (Aug 7). Encouraged by streaming growth, market share and cost-cutting, among other developments, some analysts raised their WMG price targets following the announcement. J.P. Morgan lifted WMG to $36 from $33, citing revenue that came in ahead of estimates and “margin-accretive growth” to come from renewed licensing deals with streaming platforms. TD Cowen raised WMG to $46 from $36. Guggenheim maintained its buy rating and $37 price target. 

Live Nation shares gained 4.7% to $153.13 and reached an intraday price of $156.65 on Friday (Aug. 8), less than $1 below its 52-week high, after the company’s earnings results released Thursday showed a 16% spike in total revenue and a 19% jump in concert revenue. Many analysts lifted their price targets on Friday, including Benchmark (to $180 from $178), Wolfe Research (to $173 from $168), Guggenheim (to $182 from $170), Goldman Sachs ($168 from $162), Roth Capital (to $180 from $164) and JP Morgan (to $180 from $165). 

The biggest streaming companies also posted strong gains. Spotify, the BGMI’s most valuable component, jumped 12.4% to $706.22 after dropping 9.4% a week earlier. Currently valued at approximately $145 billion, Spotify is well below its 52-week high of $785.00 set on June 27. Netease Cloud Music rose 9.0% to 266.80 HKD ($33.99), bringing its year-to-date gain to 133.6%. Tencent Music Entertainment rose 7.7% to $22.13, raising its 2025 gain to 95.0%. 

Cumulus Media, which reported earnings on Thursday, saw its shares fall 6% on Friday but finished the week up about 14%. Investors reacted to the 9.2% decline in revenue in the second quarter and CEO Mary Berner’s description of a “challenging” advertising landscape. Adjusted EBITDA fell 11.3% to $22.4 million from $25.2 million in the prior-year period. 

iHeartMedia was the week’s biggest loser, falling 11.6% to $1.60. The company will report second-quarter results on Monday (Aug. 11). 

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