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For The Velvet Sundown, Kneecap and Bob Vylan, Controversy Has Been Good for Business

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The Velvet Sundown, the AI-generated retro rock group that launched out of nowhere in June, has done something many real bands struggle to achieve: Gain worldwide media attention that converts into streams at Spotify and other streaming platforms.

In the week ended July 3, The Velvet Sundown’s catalog of 26 songs — spanning two albums — generated 2.59 million streams globally, according to Luminate. That’s a staggering 399% increase from the previous week. The surge followed a flood of online coverage at music trades, mainstream newspapers, and popular YouTube channels, all intrigued by the novelty — and the ethical implications — surrounding an artificial band that diverts attention (and royalties) from actual musicians.

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After more than two weeks of media coverage, the buzz hasn’t died down. The Velvet Sundown has been featured in major publications, including articles at BBC.com and a long-form think piece in The Atlantic. In an era when viral fame often fades in hours, the sustained interest — from both the media and the public — is remarkable. Just six weeks ago, the band had zero streams. Today, it boasts 1.3 million monthly listeners on Spotify, up from approximately 300,000 following a viral Reddit post about the band on June 24. To capitalize on the momentum, The Velvet Sundown will release yet another album on Monday (July 14).

The notoriety of being an AI band has translated into modest real-world success. By Tuesday (July 8), the attention had propelled The Velvet Sundown’s track “Dust in the Wind” to No. 1 on Spotify’s Viral 50 chart — a measure of recent popularity and social engagement — in the U.K., Ireland, Israel, Iceland and Sweden, and into the top 10 in Australia, Canada, Denmark and a handful of other countries. “Dust in the Wind” also landed on iTunes’ top tracks list in Switzerland (No. 3), Poland (No. 9), Austria (No. 14), Canada (No. 20) and Sweden (No. 23), according to Chartmetric.

The Velvet Sundown represents a reality of the music business in 2025: Getting online attention, whether complimentary or critical, helps an artist rise above the noise and find listeners. Notoriety — being known for something negative — isn’t necessarily a liability.

For all the people turned off by The Velvet Sundown’s artificial origins, there may be other listeners who stick around, says Phillip Lybrand, creator of the AI-generated band Hoverborg. The group’s album The Good Stuff, a collection of catchy pop-punk songs, used Lybrand’s lyrics but was otherwise conceived entirely on the generative AI platform Udio. The Good Stuff received some positive press and online streams early on, but coming clean about the band’s origins actually added to its momentum. “I’ve sold through Bandcamp more copies of it digitally, and the physical CD and vinyl, since letting people know it was AI-generated,” Lybrand says, adding that only one person has asked for a refund.

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Even though streaming platforms are awash in AI-generated content — Deezer estimates that 18% of its daily uploads come from AI — the success of The Velvet Sundown stands out. The band’s albums, complete with evocative, surrealistic artwork, do an excellent job of capturing the look and feel of a psychedelic folk-rock band. Importantly, the songs reveal a level of expertise that is typically absent from hastily created AI music, says author and audio engineer Bobby Owsinski: “It does take a fair amount of skill and a fair amount of time to come up with that.”

Real-life music groups Kneecap and Bob Vylan have also grabbed worldwide attention for controversy as of late. Kneecap, a hip-hop trio from Northern Ireland, gained notoriety in April for the anti-Israel comments it made during its performance at Coachella. More media impressions followed: Kneecap split with its agent, Independent Artist Group, after Coachella, and band member Mo Charra (born Liam Óg Ó hAnnaidh) was indicted on a terrorism charge in the U.K. for allegedly displaying a Hezbollah flag at a concert in London. Charra was released on bail on June 18, but the controversy wasn’t over.

Both Kneecap and Bob Vylan ran into trouble following their appearances at Glastonbury in late June. Kneecap’s Charra voiced support for Palestine and criticized U.K. Prime Minister Kier Starmer — with an expletive — for stating the Irish group should not be allowed to perform at the annual event in Somerset, England. And Bob Vylan singer Pascal Robinson-Fraser, who performs as Bobby Vylan, led a chant of “death, death to the IDF,” referring to the Israel Defense Forces, the country’s national military. Since the performances were broadcast live by Britain’s public service broadcaster, the BBC, both Kneecap and Bob Vylan are facing a criminal investigation.

The uproar that followed Kneecap’s Coachella set has had an undeniable effect on the metrics that denote success. From the week before Coachella to the week after Glastonbury, Kneecap’s weekly global on-demand streams more than doubled. The increase in new listeners isn’t necessarily fleeting: Chartmetric data for the last 30 days shows that Kneecap’s new followers on Spotify have grown faster than its monthly listeners, suggesting that people who recently discovered the group are more than casual fans. As for Bob Vylan, Glastonbury led to a nearly 13-fold increase in the duo’s weekly streams.

In music, gaining fame for political statements isn’t necessarily bad for business. For groups such as Public Enemy and Rage Against the Machine, being controversial was part of the appeal. Today, though, the internet amplifies statements and preserves them for posterity. “Artists ought to be ready to live and die by what they’re putting out to the world,” says Johnny Cloherty, CEO of Genni, a social media creator network. In the case of The Velvet Sundown, people won’t forget that the viral band was created using AI technology. The question there is whether, ultimately, they’ll even care.

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Spotify’s Stock Tumbled After Its Mixed Q2 Earnings — But Analysts See the Bigger Picture

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Some earnings results are more difficult to interpret than others, and Spotify’s were no exception. Like Universal Music Group’s Q2 earnings, which contained a jumble of metrics headed in opposite directions, the streaming giant’s results were a mixed bag of wins and losses — a contrast to previous quarters when the metrics were in much better alignment.

The market seemed to take the Spotify results poorly, as the company’s share price dropped more than 11% following Tuesday’s earnings release. (Importantly, a pullback of that scope isn’t a surprise given Spotify’s share price was up 112% over the last year through Monday, July 28.) Analysts, however, were more sanguine and focused on the company’s long-term prospects rather than the quarter-to-quarter bumpiness.

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Some of the factors that influenced Spotify’s mixed quarter were under its control (subscriber growth, lower-than-expected advertising performance). But some factors were out of its control (foreign exchange losses) while others were a combination of external and internal forces (higher stock-based compensation expense related to Spotify’s soaring share price). That’s a lot to digest.

Spotify’s earnings results highlighted the tension between investors’ desire for neat, linear growth and the untidy realities for companies that report earnings every three months. For a variety of reasons, some quarters will be better than others, and CEO Daniel Ek encouraged investors “to be prepared” for those instances where Spotify spends more money to grow the business over the long term.

A drop in advertising prices, for example, might spur Spotify to “double or triple” its marketing expense, Ek explained. “We generally expect to see more efficiencies as we’re leveraging better and better tools,” he said, “but sometimes that efficiency may mean that the right thing is to actually spend more in the short term to then get it back in the long term.” Translation: The path to success isn’t a straight line.

Equity analysts, who love a clean narrative as much as anybody, tried to make sense of the contrasting indicators. J.P. Morgan analysts called it a “messy” quarter for its mix of positives and negatives. Some analysts slightly lowered their forecasts for revenue and operating income. Everybody pointed to the fact that Spotify will encounter some bumps in the road as it makes investments (which are a drag on earnings) in pursuit of long-term growth (which, to Ek’s point, could help earnings down the road).

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But there was nothing in Spotify’s results and executives’ comments that changed analysts’ overall theses. Investors want to see year-over-year growth every quarter, but analysts know that isn’t realistic. In their notes to investors, analysts focused on long-term opportunities to attract subscribers, benefits from current investments and Spotify’s ability to generate additional revenue.

Analysts believe that Spotify will continue to succeed if it makes the platform more engaging. Some of them homed in on two statistics that Spotify mentioned during the earnings call: 350 million users have streamed a video podcast, and video consumption is growing 20 times faster than audio-only consumption. Spotify’s investments in AI could also lead to better engagement. Spotify now has AI playlists in 40 countries, and user engagement with its AI DJ has “nearly doubled” in the last year, Gustav Söderström said during Tuesday’s earnings call.

Another factor in long-term growth is Spotify’s ability to generate revenue in different ways. For most of its history, Spotify has made money selling ads and subscriptions based on music listening. That has changed in recent years, and J.P. Morgan analysts believe the company has the ability to improve monetization outside of the record label/music publisher royalty structure. In other words, podcasts and audiobooks have the potential to help drive revenue without giving 70% of that revenue to music rights holders.

In the end, analysts’ valuation models didn’t change much, if at all. Guggenheim lowered its price target to $800 from $840 and maintained its buy rating. J.P. Morgan maintained its $740 price target. Cantor Fitzgerald left its $640 price target unchanged and reiterated its neutral rating. Bernstein kept its $840 price target and outperform rating. There’s a $200 variance in price targets within those four examples. But considering Spotify closed Friday at $627.15, it’s clear all the analysts feel there is upside for investors willing to hold on through occasional rough terrain.  

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Led Zeppelin’s Jimmy Page Settles Lawsuit Over Decades-Old ‘Dazed and Confused’ Credits Dispute

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Led Zeppelin‘s Jimmy Page and a songwriter have reached a settlement to resolve the latest lawsuit over the disputed credits to the band’s iconic song “Dazed and Confused,” according to new court filings.

The agreement, filed in court Friday (Aug. 1), will quickly end a copyright case filed this spring by Jake Holmes, a songwriter who has claimed for years that he actually wrote “Dazed and Confused” and that Page simply performed it without credit or payment.

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Terms of the deal were not disclosed in public filings, other than to say that it “resolves the entire case” and will be formalized in the weeks ahead. Notice of the settlement was filed by attorneys for Holmes and was not signed by lawyers for Page or other defendants.

Reps for Page did not return a request for comment. An attorney for Holmes declined to comment.

Holmes wrote and recorded “Dazed and Confused” in 1967; Page later reworked it into a song for his band The Yardbirds, then into the famed 1969 Zeppelin track. Decades later, in 2010, Holmes filed a copyright lawsuit against Page. That case quickly settled, and the credits for Zeppelin’s track now say it was “written Jimmy Page, inspired by Jake Holmes.”

But in May, Holmes sued Page again, accusing the legendary rocker of flouting that earlier agreement and violating his rights. The case centered on newly released recordings of Yardbirds performances and the recent documentary Becoming Led Zeppelin.

“By falsely claiming that the Holmes composition is the Page composition, … Page [and others] have willfully infringed the Holmes composition,” Holmes’ lawyers write. “Defendants…have ignored plaintiff’s cease and desist demand and continue to infringe.”

The case against Page was still in the earliest stages, and he and the various other defendants (which also included music publisher Warner Chappell and film studio Sony Pictures) had not yet formally responded to the accusations with court filings of their own.

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Justin Timberlake’s *NSYNC Bandmate Shows Support After Lyme Disease Reveal: ‘That’s Superhero Status’

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Chris Kirkpatrick says his *NSYNC bandmate Justin Timberlake “showed me a whole new level of strength” in the wake of Timberlake’s announcement that he has Lyme disease on Thursday (July 31).

Kirkpatrick took to Instagram to show support for Timberlake, who struggled with Lyme disease on his recent Forget Tomorrow World Tour, which closed out last night.

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“Watching him battle Lyme disease day in and day out, while still getting on that stage night after night, was something I’ll never forget,” Kirkpatrick wrote under a photo of himself, Timberlake and fellow *NSYNC members Lance Bass and JC Chasez. “The long days, the travel, the exhaustion — and yet, he never gave up. No complaints, no excuses — just heart, grit, and pure determination.”

Kirkpatrick added about Timberlake, “That kind of resilience is rare.”

In a vulnerable Instagram post Thursday (July 31), Timberlake shared photos from his time on the road and wrote, “As I’m reflecting on the tour and festival tour — I want to tell you a little bit about what’s going on with me.” 

Timberlake went on to announce, “Among other things, I’ve been battling some health issues, and was diagnosed with Lyme disease — which I don’t say so you feel bad for me — but to shed some light on what I’ve been up against behind the scenes.”

“If you’ve experienced this disease or know someone who has — then you’re aware: living with this can be relentlessly debilitating, both mentally and physically,” he continued. “When I first got the diagnosis I was shocked for sure. But, at least I could understand why I would be onstage and in a massive amount of nerve pain or, just feeling crazy fatigue or sickness. I was faced with a personal decision. Stop touring? Or, keep going and figure it out. I decided the joy that performing brings me far outweighs the fleeting stress my body was feeling. I’m so glad I kept going.”

Continuing his support, Kirkpatrick wrote: “I couldn’t be more proud to call him my friend. Tour life is already a grind, but doing it while fighting Lyme disease? That’s superhero status.”

Kirkpatrick concluded his post with, “Here’s to strength, perseverance, and one hell of a tour. Love you little bro.”

Timberlake isn’t the first musician who’s publicly shared his Lyme diagnosis, with Shania Twain, Avril Lavigne, Justin Bieber and more stars also previously speaking about their struggles with the illness.

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