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Which Taylor Swift Albums Are Seeing the Biggest Gains After She Reclaimed Her Masters?

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Taylor Swift is enjoying quite the sales boost following her Friday (May 30) announcement that she had purchased the masters of her first six albums. Based on preliminary data from Luminate, we’re starting to get a sense of which albums Swifties are turning to most frequently to celebrate.

Taylor Swift's Catalog Sees Huge Gains Following Masters Purchase Revelation

06/03/2025

Looking at her Republic Records studio catalog, not including the Taylor’s Version re-recordings, all those albums experienced gains from Friday-Saturday (May 30-31), ranging from the slight 5.6% gain that The Tortured Poets Department experienced in sales when compared to the daily average of the preceding 11-day period, to the 21.9% increase her Evermore album enjoyed when comparing those periods, according to Billboard‘s calculations based Luminate’s on preliminary sales and streaming activity data.

Meanwhile, the Taylor’s Version albums almost all outperformed the Evermore increase, except for the 1989 re-record, which just missed out by growing 21.3% in the two-day average after the announcement versus the previous 11-day average: Red (Taylor’s Version) grew by 23.2%, Speak Now (Taylor’s Version) by 27.5% and Fearless (Taylor’s Version) by 27.9%, per preliminary data from Luminate, Billboard calculates.

Moving over to Swift’s Big Machine albums, the original 1989 album had the least amount of growth but even its percentage increase of 41.2% swamped the percentage gains posted by all the Republic albums. Leading the growth charge, Taylor Swift’s eponymous first album enjoyed a 484.4% increase, followed by Speak Now with a 343.9% increase in the two days after the announcement versus the 11 days prior; Reputation, up 328%; Red at 173.7% greater; and Fearless with a 140.4% rise when comparing the two periods, Billboard further calculates.

However, even with the original whopping percentage gains on a unit count basis for the two periods, none of those albums outperformed the Taylor’s Version albums in absolute sales for the post-announcement two-day period. For example, 1989 (Taylor’s Version) averaged a few hundred above 2,000 album consumption units for the two-day period, while the original version’s total album consumption was a few hundred over 1,000 units.

Even the original Speak Now, which saw a 343.9% increase, fell 10 units shy of Speak Now (Taylor’s Version), when looking at the average total consumption units for the two-day period.

On a unit basis, Reputation the biggest gain — nearly 6,000 units — to bring total sales on average for the two-day period to nearly 8,000 units, versus the nearly 2,000 units the album averaged in the 11 days prior to the announcement. In fact, that album was by far the best performing album in the Swift catalog over the two-day period.

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No ‘Good’ Deed Goes Unpunished for Ariana Grande’s Glinda in Final ‘Wicked: For Good’ Trailer

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In the final trailer for Wicked: For Good, Ariana Grande‘s character learns that a big price comes with being Glinda the Good.

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Ariana Grande and Cynthia Erivo in "Wicked"

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Ariana Grande at the MTV Video Music Awards 2025 held at UBS Arena on September 07, 2025 in New York, New York.

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Released on Wednesday (Sept. 24) — about two months before the Wicked sequel finally premieres in theaters on Nov. 21 — the preview shows how the blonde leading lady wrestles with her new role as Oz’s spokeswoman, as Cynthia Erivo‘s Elphaba attempts to expose the Wizard’s evil agenda while living in hiding. At first, Glinda is “obsess-ulated” with the gorgeous gown, tiara and mechanical flying bubble her public-facing life affords her — but everything quickly comes crashing down when she realizes that she’s on the wrong side of history, and that she just might be too late to save her former schoolmate from the wrath of Oz’s brainwashed citizens.

“I’m a public figure now, people expect me to …,” Glinda tells Elphaba at one point, with Dorothy’s fallen house and the Yellow Brick Road visible in the background.

“Lie?” the green-skinned witch cuts in, to which Glinda says defensively, “Be encouraging.”

Grande’s character is less sure of herself when she is confronted by Jonathan Bailey’s Fiyero, who accuses, “You can’t resist this.”

“Who could?” Glinda asks, to which the Winkie prince replies, “You know who could.”

Arriving one year after the first Wicked hit theaters and shattered movie-musical box-office records, For Good will serve as the film adaptation of the second act of the Broadway musical on which the live-actions are based. The soundtrack will also drop on Nov. 21, complete with two brand new songs sung by Grande and Erivo.

As revealed when the tracklist dropped a week prior to the new trailer, the title of Glinda’s bonus song is “The Girl in the Bubble,” while Elphaba’s added balled is called “No Place Like Home.”

Watch the final trailer for Wicked: For Good above.


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Priscilla Presley Says That Leaving Elvis Presley Was ‘The Only Way to Survive’ in New Memoir ‘Softly, As I Leave You: Life After Elvis’

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Priscilla Presley was with Elvis Presley for around 14 years before they split; however, the pair had known each other for years before they wed in 1967.

The time in between and following Priscilla and Elvis’ divorce was a tough spot for Priscilla, and one she wasn’t super open about — that is, until now. In her new memoir Softly, As I Leave You: Life After Elvis, the actress shares the difficult but inspiring journey beyond the walls of Graceland post-split with the King, choosing to put herself and her daughter, Lisa Marie Presley, first.

A hardcover version of the book is now on sale and can be purchased now on Amazon for $22.38, while paperback will run you $32. A Kindle version retails for $15.99. If you’re a superfan of Priscilla and the Presley family, you can also snag a signed version of the memoir via Barnes & Noble for $32. The piece makes a great gift for the avid Elvis collector in your life. If you’d rather listen to the memoir, we won’t judge, you can do so with Audible via a subscription which costs $7.95 a month, a price tag less than a physical copy.

Softly, As I Leave You: Life After Elvis

Buy Now on amazon $22.38 $22.38
Buy Now at Barnes & noble $32 $32
Buy Now on audible $7.95 a month $7.95 a month

A new memoir by Priscilla Presley.


If you didn’t know, Priscilla met Elvis when she was just 14 and he was 24. The singer was serving in the U.S. Army in 1959 in Germany. The pair remained romantically connected for years, even with distance between them and in 1967, they were wed in a simple and very secret ceremony in Las Vegas. While their separation in 1973 was painful for Priscilla, this novel highlights why it was so important for the Naked Gun star to leave.

It seems that Priscilla lost touch with herself throughout her relationship with Elvis. Leaving allowed her to find herself again. Through the book, we are treated to snippets of Priscilla’s life pre- and post-Elvis and how she had to reinvent herself a second time as the single mother after the performer’s death in 1977.

Today, we are taken through how Priscilla was able to transform Graceland into an international destination and helped guide the development of Elvis Presley Enterprises, turning the King’s legacy into a full-on business. If you are an Elvis fan, this gives readers a unique perspective on his life, as told by his ex-wife. It also gives Priscilla’s story more context for those who aren’t too familiar with her life and career.

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Calvin Harris’ Ex-Business Manager Denies $22M Fraud Claims: ‘Categorically False’

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Calvin Harris‘ former longtime business manager is firing back against bombshell fraud claims, saying he never stole from anybody and that the Scottish DJ willingly agreed to invest in his Los Angeles real estate development project.

Thomas St. John, an entertainment industry-focused accountant who runs the eponymous firm Thomas St. John Group, is currently wrapped up in thorny arbitration proceedings with his former client Harris (Adam Wiles). He’s accused of abusing his access to Harris’ accounts in order to fund his side venture: the construction of a recording studio and office space complex in Hollywood.

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Harris claims that St. John tricked him into investing $22.5 million in the project, known as CMNTY Culture Campus, which he says turned out to be a “complete boondoggle” that he “has not received a single penny in return for” — while suggesting that St. John pocketed much of the money for himself.

However, a representative for St. John says in a new statement that the allegations are “categorically false.” The rep denies that St. John engaged in any self-dealing, adding that Harris is one of nine above-board investors who “knowingly signed investment agreements” to get involved in CMNTY Culture.

“Not a single dollar has been misappropriated, all investor entitlements remain intact, and the project continues to advance within the normal entitlement timeline,” says St. John’s rep in the Tuesday (Sept. 23) statement. “We will continue to take every necessary step to set the record straight and to ensure that these malicious, bad-faith attacks are recognized for what they are: entirely without merit.”

While CMNTY Culture was initially designed to house a recording studio and office space, St. John has since shifted the plans and is now developing a residential apartment complex on the same tract of land in Hollywood. According to his rep, the project is proceeding apace and “is expected to approach a $1 billion valuation” upon completion.

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“While the entitlement process has naturally taken longer than initially projected due to unprecedented interest, macroeconomic conditions and significant city red tape, it remains firmly within its promised schedule and is now on the verge of securing final entitlements, an important milestone that will unlock substantial value,” adds St. John’s rep.

Thomas St. John Group has offices in Los Angeles, London, Amsterdam and Stockholm. The management firm’s U.S. arm recently filed for bankruptcy, citing hundreds of thousands of dollars in unpaid rent in L.A. and multiple pending legal actions.

One creditor listed in the firm’s bankruptcy papers is Philip Lawrence, a songwriter and producer who made his name collaborating with Bruno Mars. Lawrence used to be a client of St. John’s and at one point invested $10 million from the sale of his catalog into CMNTY Culture Campus, according to court filings in Lawrence’s own personal bankruptcy case.

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