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October Prime Day 2025: Live updates on the top early deals

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All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission.


Prime Big Deal Days, aka October Prime Day, is becoming a tradition in the shopping world. Amazon's annual fall sale is now the unofficial start of the holiday shopping season, and a warm-up act for Black Friday 2025. With tariffs, a challenging economy, and the changing of the seasons, we know a lot of people are eager to shop and save, emphasis on save.

This year, Prime Big Deal Days takes place on Tuesday, Oct. 7 and Wednesday, Oct. 8, starting at 3 a.m. ET (12 a.m. PT) on the 7th, and the Mashable shopping team will be curating the best October Prime Day deals live. So, before, during, and after the event, you can check this live blog for the latest announcements, lightning deals, and stock alerts. We'll be working around the clock to identify the top opportunities to save on popular products from Apple, Sony, Dyson, iRobot, DJI, Microsoft, Ninja, Samsung, and more. And you know Amazon will be discounting plenty of Echo speakers, Fire TVs, and, if we're lucky, the best Kindles.

So, if you want to be the first to know about the latest deals — at Amazon and beyond — then you know what to do. Get your scrolling finger ready, because October Prime Day is about to start.

The top early October Prime Day deals

The top offers


Best Deal Under $100

Apple AirPods 4

$89.99
(save $39.01)

AirPods 4


Top Apple Deal

Apple iPad 11-inch

$299
(save $50)

Apple iPad 11-inch in blue



Best Deal Under $50

Amazon Echo Buds with ANC

$34.99
(save $85)

Amazon Echo Buds with ANC


Best Vacuum Deal

shark pet cordless vacuum with accessories


Best Kindle Deal

Amazon Kindle Kids

$94.99
(save $35)

Amazon Kindle Kids


Best Deal Under $25

Amazon Fire TV Stick 4K

$24.99
(save $25)

Amazon Fire TV Stick 4K



The top anti-Prime Day competitor sales

Whenever Amazon hosts a big sale, the other big-box stores host sales of their own. Some of these sales events have already started. During October Prime Day, we'll be checking prices at Amazon against other retailers, so if there's a better price at Walmart or Best Buy, we'll be sure to let you know.

  • The Walmart Deals event takes place from Oct. 7 to 12

  • Best Buy is hosting its Techtober Sale from Oct. 6 to 12

  • The Home Depot is hosting an unnamed sale from Oct. 6 to 8

  • Target Circle Week runs from Oct. 5 to 12

How to sign up for Amazon Prime for free

You need to be a Prime member to take advantage of the best deals during Prime Big Deal Days. Fortunately, Amazon offers a no-cost 30-day trial for new members. When the trial is over, you'll be charged $14.99 per month. Members get access to the top Amazon deals, plus free 2-day shipping and returns, access to Prime Video, and plenty more perks. People 24 and under can also sign up for even less with Prime for Young Adults, which is just $7.49 per month after a lengthy 6-month trial.

  • Sign up for Amazon Prime — 30-day trial, $14.99 per month

  • Sign up for Prime for Young Adults — 6-month trial, $7.49 per month

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Select immersive NBA games coming to the Apple Vision Pro

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a white man wearing apple vision pro head set

Apple Vision Pro users will be able to experience select NBA games in an immersive way for the 2025-26 season, Apple announced on Friday.

Some Los Angeles Lakers matches will be in Apple Immersive video, a format specifically for the headset. The company's release states, "Viewers will feel the intensity of each game as if they were courtside, with perspectives impossible to capture in traditional broadcasts. "

A schedule of Lakers matchups that can be watched immersively will come later this fall, and the first game will stream in early 2026. They'll be filmed with a camera called the URSA Cine Immersive Live camera from Blackmagic Design, which launched earlier this year to capture Apple Immersive videos.

The immersive games will be available through the upcoming Spectrum SportsNet App for fans in the team's regional broadcast territory: Southern California, Hawaii, and parts of southern Nevada, including Las Vegas. Users must run visionOS 26 or later to experience Apple Immersive video, and a subscription to Spectrum broadband or SportsNet is required to use the SportsNet app, according to the fine print.

On both the SportsNet and NBA apps, full game replays and highlights will be available to Vision Pro users in select regions and countries. Spectrum subscribers can also watch live and replay traditional game broadcasts with the Spectrum TV app, and if you have an NBA League Pass, you can do the same on the NBA app.

Last year, Apple dropped several immersive videos for the Vision Pro, including the 2024 NBA All-Star Weekend.

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All the New York Comic-Con TV and movie announcements you need to know

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Following San Diego Comic-Con this summer, New York Comic-Con brought even more exciting announcements. Here's a running list of TV and movie trailer drops and sneak peeks you need to know about.

A Knight of the Seven Kingdoms

A Knight of the Seven Kingdoms is a prequel to Game of Thrones, taking place a century before the events of the original series. Based on novellas by George R.R. Martin, A Knight of Seven Kingdoms will follow shabby knight Sir Duncan the Tall (Peter Claffey) and his squire, Egg (Dexter Sol Ansell).

How to watch: A Knight of the Seven Kingdoms premieres January 18 on HBO Max.

Marvel's Wonder Man miniseries teaser

Marvel dropped a teaser for Wonder Man, an eight-episode miniseries. The trailer is pretty meta, with talk of an in-universe reboot of a Wonder Man movie. "I know your question is, 'Why one more superhero film?'" a reclusive director character says in an interview. "Everyone is tired of superheroes" — saying what many fans watching the teaser must be thinking. According to Entertainment Weekly, the series itself will be pretty meta as well, with the actual hero auditioning to be the movie version of Wonder Man.

"Have you given any thought about casting?" the interviewer asks, with the final shot of the teaser being Wonder Man (Yahya Abdul-Mateen II) staring at his phone, watching.

On Marvel's website, it states that Wonder Man premieres in December, but Entertainment Weekly reported that it's shifted to January.

How to watch: Wonder Man premieres on Disney+ in January 2026.

Invincible Season 4 gets a release date

At SDCC in July, creator Robert Kirkman updated fans about Invincible Season 4, like that Matthew Rhys will be voicing Dr. David Anders/Dinosaurus. Kirkman also revealed that Grand Regent Thragg, ruler of the Viltrum Empire, would debut — and now as of NYCC, we know who will voice him: Lee Pace, Variety reported. An entire trailer dropped, as well as a release date (March).

How to watch: Invincible Season 4 premieres on Amazon Prime in March 2026.

Mercy trailer drops

Chris Pratt and Rebecca Ferguson star in this new sci-fi movie, Mercy, from Amazon MGM, releasing in January. "Mercy" is an advanced AI who acts as judge, jury, and executioner according to the trailer. (Not totally terrifying or topical at all!) Pratt plays Detective Raven, who helped develop the program, now on trial for murdering his wife. If he can't prove his innocence in 90 minutes to Mercy (Ferguson), the AI will kill him.

How to watch: Mercy will be released in theaters on January 23.

The Vampire Lestat extended first look

The Vampire Lestat, Season 3 of the AMC+ Interview With The Vampire adaptation, takes a bite at Anne Rice's second book in her Vampire Chronicles series. While Interview focused on Louis de Pointe du Lac's (Jacob Anderson) journey from human to vampire, The Vampire Lestat stars his (former) vampiric lover, Lestat de Lioncourt (Sam Reid) — in case the title didn't make that obvious. While the first trailer dropped last year at SDCC, fans will have to wait until next year for the entire season to drop, so AMC+ must've felt merciful to give fans an extended look at the 2025 NYCC.

How to watch: The Vampire Lestat premieres in 2026 on AMC+.

Check back for more developments as NYCC continues.

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Save 30% on this Fitbit Charge 6 this weekend

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Save $55: As of Oct. 11, Walmart.com has the Fitbit Charge 6 on sale for 30% off. It costs $104.45, down from its list price of $159.95.



Fitbit Charge 6 deal

Credit: Fitbit

This weekend, Walmart.com has an excellent deal going on the Fitbit Charge 6. If you’re someone who likes to jog, hike, or bike among the changing leaves of fall, consider scoring a new Fitbit to track your progress.

The Fitbit Charge 6 has the most accurate heart rate tracking technology yet, according to the brand. Firstly, the device is packed full of fitness and health monitoring features that I will break down in a second. The device is also an excellent smartwatch; stay connected to Google Maps, Google Wallet, and get call, text, and app notifications as much (or as little) as you’d like.

The Fitbit also offers some fun aesthetic features, including different band colors (black, white, or coral). The vibrant touchscreen has watch faces that are fully customizable. The brand offers wrist straps in two sizes: small (140 mm-180 mm) or large (180 mm-220 mm). The battery life can last up to 6 days on one charge and is water-resistant for up to 50m.

As for the health features, there are many. The Fitbit Charge 6 features ECG and irregular heart rhythm notifications, oxygen saturation monitoring (Sp02). The device also offers notifications for an unusually low or high resting heart rate. You can also utilize your Fitbit Charge 6 for sleep wellness with smart wake alarms, nightly sleep scores, and on-wrist guided mindfulness sessions. Purchase of this model also includes a premium membership that gives users access to guided workouts, meditation sessions, and “deeper wellness insights”.

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