Tech
How to create a viral video, according to creators

There are many ways to build a sustainable career as a content creator, but starting off can be really tough. One of the swiftest ways to break into the algorithm is by creating viral content.
The definition of "viral" varies depending on who you ask. For one creator, 100,000 views on a video is viral; for another, virality isn't accessed until the one million viewership threshold is passed. For an individual creator, a good rule of thumb is that a video goes viral when the views on that video is significantly higher than the views on a creator's typical content. Ultimately, viral videos are measured in impact, and there are dozens of ways to measure that, too.
Creators with viral success often say that making a video reach a new audience is up to luck, and the real work lies in maintaining those views. All the experts agree: You need a good story, you need to lead with curiosity, and you need a solid hook. But here are three tips from three creators who have done the work successfully:
Be consistent
Jenny Solares's first viral video was a song parody. At the time, her video got about 500,000 views, which felt "huge." Now, she has more than 32,000 subscribers on YouTube, 942,000 followers on Instagram, and three million followers on TikTok. Multiple videos have crossed the one million view threshold on TikTok. Her tip for creating viral content? Be yourself and be consistent.
"It's a little tough because sometimes the videos that you expect to go viral don't, and the ones that you least expect to [go viral] do. I would say not to hold back on being yourself fully. Don't be scared to put your full personality into something. And be consistent," she said.
Study the masters
Jenny Hoyos' first viral video was a hack for making a $3 burrito. Now, with 9.15 million subscribers on YouTube, 186,000 followers on TikTok, and 172,000 followers on Instagram, her videos go viral all the time. But she finds that "anything [can be] a viral video." Her biggest recommendation for creating videos that will garner huge views is to "study what other people are doing and twist it."
"Either combine trends or try and put a twist to a trend. If people are doing something in the color blue, try and do it in the color red," she said.
Be yourself
Zay Dante's videos are fun, entertaining, and musical, and they do incredibly well on TikTok. He now has 431,000 subscribers on YouTube, 1.8 million followers on TikTok, and 400,000 followers on Instagram. You might have heard his tip for creating viral content, but he says it bears repeating: "Be yourself."
"I know that is the cliche," he said. "There's never been a better example of being yourself than being online, because everybody that I know, and everybody that you know as well, is trying to feed into an algorithm to a point where it is not natural anymore. Be yourself and do the things that you find funny, not the stuff you find funny because you think it's gonna make you go viral."
Tech
Multiple porn sites sued by Florida attorney general

Florida Attorney General James Uthmeier is suing several porn companies, according to a press release on Tuesday.
Uthmeier states that these porn sites aren't complying with Florida's age-verification law, which went into effect on Jan. 1. The law, HB 3, requires sites that publish a "substantial portion" of material that is "harmful to minors" to use a method to prove that visitors are over 18. HB 3 requires this method to keep personal information anonymous and be conducted by a nongovernmental, independent third party.
Florida's version of age verification is similar to that in other states, but some are more specific in that they require scanning a face or a government ID. These laws started to sprout up in states in 2022, beginning with Louisiana, and since then, free speech advocates and adult industry workers have told Mashable that the laws won't work for their intended purpose. A preliminary study out of NYU also suggests that age-verification laws don't work.
One reason is that they can be circumvented with software like VPNs, so visitors can pretend to be elsewhere. Another is that not every single website will comply.
Now, Uthmeier is suing companies that operate out of the Czech Republic, including the parent companies of XVideos and XNXX:
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Webgroup Czech Republic (which operates XVideos)
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NKL Associates (XNXX)
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Sonesta Technologies, Inc. (BangBros)
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Traffic F (an advertising network)
The AG is also suing GGW Group and GTFlix TV, distributors of GirlsGoneWild. The latter apparently also operates out of the Czech Republic.
The press release states that Uthmeier wrote two letters to two of the companies in April, demanding that they comply or face legal action.
"Multiple porn companies are flagrantly breaking Florida's age verification law by exposing children to harmful, explicit content. As a father of young children, and as Attorney General, this is completely unacceptable," Uthmeier stated in the press release. "We are taking legal action against these online pornographers who are willfully preying on the innocence of children for their financial gain."
When SCOTUS upheld Texas's age-verification law in June, experts told Mashable that it was a blow to free speech, as such laws quell adults' free speech, while also not actually stopping minors from accessing porn. Yet, these laws have also extended outside the U.S., as the UK has enacted age verification just last month. Already, internet users have found a way to bypass the law: using a photo of a video game character.
Tech
Leaks may have revealed the iPhone 17 lineup release date

According to leaked documents, Apple may be gearing up to unveil its iPhone 17 lineup — including the iPhone 17, 17 Air, and 17 Pro — on Sept. 9.
The rumor originates from iPhone-Ticker, a German blog, and was picked up by 9to5Mac, which reports that a local wireless carrier leaked internal documents pointing to an early September reveal.
While still unconfirmed, the date tracks with Apple’s usual playbook. The tech giant typically holds its iPhone launch events in the second week of September, excluding 2020, which was disrupted by COVID. The company also favors Tuesday announcements, though last year’s reveal was pushed due to the presidential debate.
If the leak holds true, we could be just weeks away from Apple’s next big drop.
This year, the spotlight is on the iPhone 17 Air, Apple’s rumored ultra-thin flagship measuring just 5.65mm thick. As Mashable’s Alex Perry put it, "that’s even thinner than a pencil."
Meanwhile, if you’ve been paying even casual attention to Apple leaks, most of the iPhone 17 and 17 Pro details are already out in the wild. One of the most eye-catching leaks is the new orange finish for the Pro models, which, to some (mostly me), is similar to the color scheme for the Charlotte Bobcats.
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Aside from that, 9to5Mac notes that if the rumored Sept. 9 reveal date holds, Apple will likely stick to its usual rollout pattern—meaning pre-orders could open that Friday, Sept. 12, with the official launch landing a week later on Sept. 19.
Tech
Delta and other airlines are working with an AI startup that personalizes prices

Artificial intelligence may soon play a bigger role in your air travel fares.
Airlines are reportedly working with AI companies to deliver "personalized" prices to customers by using AI tools to analyze their personal information and data.
Delta Air Lines is currently using AI technology from the Israeli startup Fetcherr for some domestic flights, said President Glen Hauenstein in an earnings call last month. Hauenstein said the technology is still being tested, but told shareholders that Delta intends to expand its use of AI by the end of this year. As of now, the airline uses AI for only 3 percent of its domestic flight fares, but wants to increase this to 20 percent, according to ABC News.
However, in a recent letter to members of Congress, the company denied using AI tools to price-gouge customers, as Reuters reported last week.
Fetcherr is one of the prominent suppliers of AI-powered dynamic pricing, and it already works with several airlines, including Delta, Azul, Virgin Atlantic, WestJet, and Royal Air Maroc, according to Aviation Week. Delta has said it doesn't share personal customer data with Fetcherr.
But the airline has come under scrutiny for its rhetoric around using AI to optimize some fare prices. US lawmakers, including Democratic Arizona Senator Ruben Gallego, have accused Delta of "telling their investors one thing, and then turning around and telling the public another," said Gallego, who also said he believes Delta is engaging in "predatory pricing."
In a letter to Delta CEO Ed Bastian, Senators Gallego, Mark Warner, and Richard Blumenthal cited a comment made during an investor conference last December by Hauenstein, who said the company's AI price-setting technology sets fares by predicting "the amount people are willing to pay for the premium products related to the base fares."
"Consumers have no way of knowing what data and personal information your company and Fetcherr plan to collect or how the AI algorithm will be trained," reads the lawmakers' letter. The senators asked Delta to explain what data it collects and uses for its fares. Delta hasn't specified what data it relies on to set these individualized prices.
In response, the airline assured US Democratic senators that their ticket pricing "never takes into account personal data" but also spoke of the merits of using AI to set prices.
"Given the tens of millions of fares and hundreds of thousands of routes for sale at any given time, the use of new technology like AI promises to streamline the process by which we analyze existing data and the speed and scale at which we can respond to changing market dynamics," read Delta's letter to lawmakers.
While Delta insisted to US lawmakers that it’s not fixing prices with AI, recent revelations about Fetcherr raise serious questions about its technology.
Bloomberg reported this week on an alarming white paper by Fetcherr co-founder and chief AI officer Uri Yerushalmi. In the paper, Yerushalmi describes working with an unnamed airline to use artificial intelligence to create a pricing structure so complicated that it would “go beyond human cognitive limits,” according to Bloomberg.
So, even if AI isn’t used to “fix prices” in the traditional sense, it could still be used to make fare pricing so complex that consumers inadvertently end up paying more.
Rival airlines have also expressed concern. American Airlines CEO Robert Isom said using AI to set individualized fares could have an impact on consumer trust. He also said the strategy is not something AA would do.
Dynamic pricing has long been a part of the airline industry's strategy, but the use of AI has the potential to drastically change travel bookings. As airlines look to maximize revenue by harnessing AI, many policy experts fear consumers could face much higher prices, as expressed to The Lever. Another looming concern is that AI-powered pricing schemes can lead to price collusion between companies. Some, like Scott Keyes of Scott’s Cheap Flights, believe prices could actually be lowered, as he wrote in Time.
Last week, Democratic lawmakers Greg Casar and Rashida Tlaib introduced the Stop AI Price Gouging and Wage Fixing Act, a piece of legislation that would ban companies from using AI to fix prices or wages based on Americans' personal data. The lawmakers cited Delta's plans to increase their use of AI to set prices.
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"Giant corporations should not be allowed to jack up your prices or lower your wages using data they got spying on you," said Congressman Casar in a statement. "Whether you know it or not, you may already be getting ripped off by corporations using your personal data to charge you more. This problem is only going to get worse, and Congress should act before this becomes a full blown crisis."
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