Connect with us

Tech

4 big mistakes creators made — and what they did to fix them

Published

on

Everybody makes mistakes, but not everyone is willing to share them in the way Eric Wei, Devin Lytle, Sidney Raskind, and Evan Britton did at their VidCon 2025 panel called "F*ckups, Fixes, and Lessons Learned."

Lesson 1: Start creating with a clear mind and strategy

Devin Lytle, a creator who grew her YouTube channel to an audience of 179,000 subscribers, opened with a simple piece of advice: "Do not start a YouTube channel when you're depressed." After finding herself burnt out, struggling to find the joy in content creation, and without a clear strategy for her channel, she decided to step away from the front of the camera. " When you're starting a YouTube channel, you need to start off with a strategy. You need to start off with a clear mind and a clear head if you want to have long legs," Lytle said.

So, how did she fix it? " I really leaned into producing and directing, and I've never been happier."

Lesson 2: Work smarter, not harder — repurpose content

No longer making content herself, Lytle now works with Sidney Raskind, a short-form creator who posts life hacks. Raskind similarly found himself in a state of burnout. It wasn't because he didn't enjoy the process of creation, but rather that three years of daily uploads left him exhausted and uninspired. Shortly after starting to work with Lytle, he decided to try re-uploading some of his content, a move he'd seen be successful with other creators in the life-hacking niche. " It was absolutely terrifying," Raskind shared.

eric wei, sidney raskind, and devin lytle on stage at a vidcon panel

Wei, Raskin, and Lytle talk their mistakes.
Credit: Bethany Allard / Mashable

Yet, he found that his audience didn't mind; one of his most viral videos, which had received about 17 million views upon its first upload, received 15 million more on its re-upload. " I learned how many eyeballs can be on a single piece of content that has never been seen," he said. The experience also gave him the chance to test his content with different captions and posting times to see which garner more engagement.

Lesson 3: Balance creativity with business awareness

Eric Wei, the co-founder of Karat Financial and host of the Karat Podcast, learned in his role as business owner and content creator that the two don't always mix easily. For Wei, though the Karat Podcast focuses on long-form interviews, it is also an extension of his business, Karat Financial. After putting out an episode where one creator was critical of MrBeast, whose companies Wei had been in discussions with for collaboration with Karat, he decided to take the episode down.

While he felt that the podcast was part of a creative endeavor, he also acknowledged the business implications of his decision, saying, " I occupy a role in industry where the podcast I put out can also become an implicit endorsement of what I'm doing, which can also affect the business side."

All three creators talked about the impact of burnout, with Lytle advising the audience not to announce any hiatus they may take.

"Something I like to always tell myself is that the internet is where everyone spends their free time. And so one day they may spend time with you, one day they're gonna spend time with another creator or in another space," she said. "And if you're not there, it's OK. You'll be there next time."

Lesson 4: Let audience behavior guide your direction

Britton, the founder of Famous Birthdays, also shared a piece of advice we've heard throughout VidCon: follow the audience interest. " The best way to see what people want is by seeing what they search for," Britton said.

When he started Famous Birthdays, he imagined people would be interested in finding out A-list celebrities' birthdays, but the on-site search engine showed people were curious about their favorite online creators — people who Britton and his team had never heard of. He was worried about the site losing credibility, but decided to make sure the content of the site catered to the user base. Famous Birthdays didn't become the site he wanted it to initially, but it did become one that garners 30 million monthly users.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Tech

Toxic relationship with AI chatbot? ChatGPT now has a fix.

Published

on

By

"We don’t always get it right. Earlier this year, an update made the model too agreeable, sometimes saying what sounded nice instead of what was actually helpful. We rolled it back, changed how we use feedback, and are improving how we measure real-world usefulness over the long term, not just whether you liked the answer in the moment," OpenAI wrote in the announcement. "We also know that AI can feel more responsive and personal than prior technologies, especially for vulnerable individuals experiencing mental or emotional distress."

Broadly, OpenAI has been updating its models in response to claims that its generative AI products, specifically ChatGPT, are exacerbating unhealthy social relationships and worsening mental illnesses, especially among teenagers. Earlier this year, reports surfaced that many users were forming delusional relationships with the AI assistant, worsening existing psychiatric disorders, including paranoia and derealization. Lawmakers, in response, have shifted their focus to more intensely regulate chatbot use, as well as their advertisement as emotional partners or replacements for therapy.

OpenAI has recognized this criticism, acknowledging that its previous 4o model "fell short" in addressing concerning behavior from users. The company hopes that these new features and system prompts may step up to do the work its previous versions failed at.

"Our goal isn’t to hold your attention, but to help you use it well," the company writes. "We hold ourselves to one test: if someone we love turned to ChatGPT for support, would we feel reassured? Getting to an unequivocal 'yes' is our work."

Continue Reading

Tech

The TikTok artist behind viral unknowing bunny song pits human creativity against AI illusion

Published

on

By

TikTok response to the AI slop of bunnies jumping on a trampoline

Were you tricked by the video of a bunch of bunnies jumping on a trampoline on TikTok? Well, nearly 230 million people were — and plenty of those viewers had no idea that it was actually AI. In response, the creator who brought us the Punxsutawney Phil musical, Oliver Richman (or @olivesongs11), wrote and recorded a 30-second song about the AI video, also for TikTok. He wrote the song on day 576 of an ongoing project, where he writes a new song each day.

"That project has changed my life in so many ways," Richman told Mashable, adding that it brought him "back to the joy of creating." He scrolled across the viral video of the bunnies jumping on the trampoline and said he was "certainly fooled" and "thought they were real."

"So when I learned that they weren't, I was like, 'Oh, I think this is today's song."

The unknowing bunny song on TikTok now has over 3.8 million views, 600,000 likes, and hundreds of comments like, "Bo Burnham! At The Disco" and "Wait until you see the bear on a trampoline. Spoiler: also AI."

The song goes like this:

There were bunnies that were jumping on a trampoline

And I just learned that they weren't real

If a bot can inhabit

An unknowing rabbit

It might manufacture the way you make me feel

How do I know that the sky's really sunny?

Sometimes it feels like your love is as real as

An unknowing bunny

The video has inspired covers and renditions, stop-motion videos, reactions, and a variety of other really cool human-made art. As one creator wrote on a TikTok video using the sound, "The fact that this song written about AI is going viral is incredibly healing. Especially because us as artists and songwriters are being threatened of our livelihoods due to the use of AI. And AI could never create something this unique with this much feeling."

Richman said the response to his video has been "the most surreal thing ever."

"Every piece of art that I've seen, I like get emotional," he said. "It certainly made me feel connected to the beauty of the messiness of being a human. And the imperfections that AI tends to delete or perfect — seeing all of this human art has just been a very emotional and cool experience."

As Mashable's Tim Marcin recently wrote about the influx of faux surveillance footage of animals, it "seems to be a new genre of AI slop." But give the internet slop, and creators might make porridge (is that a saying?).

In the face of all the AI slop we see online, creators like Richman are staying positive. "Art is so cool. Human art is so cool, and that really excites me."

Updated on Aug. 4 at 3:00 p.m. ET — This story has been updated to include an interview with creator Oliver Richman. Some quotes have been lightly edited for clarity and grammar.

Continue Reading

Tech

Verizon reportedly cuts loyalty discounts after increasing fees

Published

on

By

Verizon customers reportedly got double bad news this week: the phone carrier is raising fees and removing loyalty discounts.

According to users on the Verizon subreddit, several customers reported receiving an email from Verizon informing them their account discounts are ending. "We are writing to let you know that a discount on your account will soon end," the email said, according a redditor. "This discount will be removed no sooner than September 1, 2025." Several other redditors chimed in on the thread, saying they had a received the same email about losing loyalty perks offered to longstanding customers. Mashable has reached out to Verizon for comment and will update this story with a response.

Reddit

A few days earlier, Verizon confirmed to Tom's Guide that the company is increasing fees for activations, phone lines, and tablet plans by Sept. 1.

Verizon customers are understandably unhappy about the changes. Some commented that they might change phone carriers to T-Mobile or AT&T as a result. "They just keep finding ways to crap on loyal customers," commented one redditor, underscoring the general sentiment of the thread that loyal customers are being penalized for their loyalty.

According to Tom's Guide, Verizon is reportedly trying to persuade customers on older plans to switch to its newer myPlan subscription. "We want to ensure you get the best value and experience from Verizon and encourage you to check out our myPlan options for the plan that works best for you," the email to customers reportedly said.

Cutting loyalty discounts and upping fees is a bold way to do that, since it seems to be alienating customers even more.

Continue Reading

Trending