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25 Apple products are on sale for record lows this October Prime Day

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Amazon's Apple deals have been especially juicy and ripe this week, but this is your last chance to pick them. The retail giant's fourth annual Prime Big Deal Days sale ends tonight, Wednesday, Oct. 8, and it's your final opportunity to grab some record-low prices on Apple Watches, AirPods, iPads, and MacBooks.

The best October Prime Day Apple deals at a glance:

Best AirPods deal

Apple AirPods 4

$89
(save $40)

the Apple AirPods 4


Best Apple Watch deal

the Apple Watch Series 10




Best Accessories Deal

Apple AirTag

$19.99
(save $9.01)

an Apple AirTag

This year, the "October Prime Day" sale (Amazon's unofficial Black Friday kickoff event) comes hot on the heels of Apple's "Awe Dropping" launch of new iPhones, Apple Watches, and AirPods. Deals on the new iPhone 17 series or iPhone Air are highly unlikely — no luck yet, at least — but the brand-new Apple Watch Series 11 and SE 3 are already seeing their first teensy discounts in honor of the occasion.

If you don't mind some slight spec downgrades, Amazon is doling out even more impressive discounts to those wearables' predecessors: The Apple Watch Series 10 and second-gen SE with cellular connectivity are on sale for $329 and $219, respectively. Those deals blow past their previous all-time lows.

Some of the best deals have actually been today, on the final day of the sale. Other Apple products that have fallen to record-low prices this Prime Big Deal Days include the AirPods 4 (now starting at just $89), the 11-inch M3 iPad Air (now $449), and the M4 MacBook Air (now $799 in the 13-inch size). A few devices are actually cheaper today than they were when the sale started on Tuesday. The 15-inch M4 MacBook Air is just $969 as of Wednesday evening (normally $1,199); it was $979 this afternoon. And the 11-inch M4 iPad Pro is $799 today (normally $999). Meanwhile, the AirPods 4 with ANC are $118.99 now — a full cent lower than earlier. Hey, can't say we didn't tell you.

In total, we've spotted over two dozen Apple products that are chilling at record lows on Amazon this week. If they sell out there (the 11-inch M4 iPad Pro is no longer available), Best Buy is matching some but not all of them during its competing Techtober Sale.

You've only got a few hours left to shop, as these deals will disappear when the sale ends at midnight. We're rounding up our top picks below and will be monitoring them for any last-minute price drops or stock alerts. Don't wait if you see something you want. Record lows are marked with a 🔥.

Be the first to know about the best October Prime Day deals. Follow Mashable's Prime Big Deal Days live blog and keep checking back for the latest discounts, stock alerts, and deal drops.

Best October Prime Day AirPods deal


the Apple AirPods 4

Credit: Apple


Apple AirPods 4 🔥

$89
at Amazon

$129
Save $40



Why we like them

Apple's latest wireless earbuds are one of our favorite pairs for budget shoppers, offering "five hours of battery life and smooth sound quality," per Mashable's Samantha Mangino. (She especially recommends them for iPhone and iPad owners because they connect seamlessly with those devices.) Dirt-cheap AirPods are a Prime Day staple, and Amazon really delivered this Prime Big Deal Days: The standard AirPods are only $89 right now (normally $129), while the ANC version is just $118.98 (usually $179). You'll lock in an all-time low either way.

Read Mashable's full review of the Apple AirPods 4 with ANC.

More AirPods deals

  • Apple AirPods 4 with ANC — $118.98 $179 (save $60.02) 🔥

  • Apple AirPods Pro 2 — $169.99 $249 (save $79.01)

  • Apple AirPods Max (USB-C) — $429 $549 (save $119.01) 🔥

Best October Prime Day Apple Watch deal


the Apple Watch Series 10

Credit: Apple

Why we like it

While the Apple Watch Series 10 is virtually identical to its successor in terms of features and design, its battery life is a bit worse. That's not ideal if you plan to regularly use tracking tools like Sleep Score, which get less accurate in Low Power Mode, but it's an easy sacrifice at a price like this. The rose gold Series 10 with cellular connectivity and a light blush sport band is now just $329 — a 34% savings and a new all-time low. Before this month, it never dipped below $370.

This deal is so good, we almost think it might be a fluke on Amazon's part (either that or an inventory-clearing clearance discount).

Read Mashable's full review of the Apple Watch Series 10.

More October Prime Day Apple Watch deals

  • Apple Watch SE, 2nd Gen (GPS, 40mm) — $169.99 $249 (save $79.01)

  • Apple Watch SE, 2nd Gen (GPS, 44mm) — $199 $279 (save $80) 🔥

  • Apple Watch SE, 2nd Gen (GPS + cellular, 44mm) — $219 $329 (save $110) 🔥

  • Apple Watch SE, 3rd Gen (GPS, 40mm) — $239.99 $249 (save $9.01) 🔥

  • Apple Watch SE, 3rd Gen (GPS, 44mm) — $269.99 $279 (save $9.01) 🔥

  • Apple Watch Series 10 (GPS, 42mm) — $376.56 $399 (save $22.44)

  • Apple Watch Series 10 (GPS + cellular, 46mm) — $359 $529 (save $170) 🔥

  • Apple Watch Series 11 (GPS, 42mm) — $389.99 $399 (save $9.01) 🔥

  • Apple Watch Series 11 (GPS + cellular, 42mm) — $489.99 $499 (save $9.01) 🔥

  • Apple Watch Series 11 (GPS + cellular, 46mm) — $519.99 $529 (save $9.01) 🔥

  • Apple Watch Ultra 2 (GPS + cellular, 49mm) — $649 $799 (save $150) 🔥

Best iPad deal


Apple iPad Air in pale blue

Credit: Apple

Why we like it

The latest 11-inch iPad Air isn't vastly different from its M2 predecessor, but its better battery life (over 14 hours per charge) and faster M3 processor are both appreciated upgrades. That impressive performance, plus the fact that iPadOS 26 now supports a nifty windowing system, makes it a solid MacBook alternative for shoppers on a budget. We think it's the best iPad for most people, especially now that it's down to just $449 at Amazon — that's its best price on record.

Read Mashable's full review of the 13-inch Apple iPad Air (M3).

More iPad deals

  • Apple iPad, 11-inch (A16, WiFi, 128GB) — $279 $349 (save $70) 🔥

  • Apple iPad mini (A17 Pro, WiFi, 128GB) — $379 $499 (save $120)

  • Apple iPad, 11-inch (A16, WiFi + cellular, 128GB) — $429 $499 (save $70)

  • Apple iPad Air, 13-inch (M3, WiFi, 128GB) — $649 $799 (save $50) 🔥

  • Apple iPad Pro, 13-inch (M4, WiFi, 256GB) — $1,099.99 $1,299 (save $199.01)

Best MacBook deal


the 13-inch m4 macbook air

Credit: Apple

Why we like it

The M4 MacBook Air is an absolute powerhouse, outperforming 89% of the laptops in our current testing database. Compared to the previous-gen M3 model, it features a better 12MP Center Stage camera and open-lid support for two external displays. The 13-inch model is now on sale for just $799 (typically $999), which is yet another all-time low.

Read Mashable's full review of the 15-inch Apple MacBook Air (M4).

More MacBook deals

MacBook Airs

  • Apple MacBook Air, 15-inch (M4, 16GB RAM, 256GB SSD) — $969 $1,199 (save $230) 🔥

  • Apple MacBook Air, 13-inch (M4, 16GB RAM, 512GB SSD) — $999 $1,199 (save $200) 🔥

  • Apple MacBook Air, 13-inch (M4, 24GB RAM, 512GB SSD) — $1,199 $1,399 (save $200)

  • Apple MacBook Air, 15-inch (M4, 16GB RAM, 512GB SSD) — $1,199 $1,399 (save $200) 🔥

  • Apple MacBook Air, 15-inch (M4, 24GB RAM, 512GB SSD) — $1,354 $1,599 (save $245) 🔥

MacBook Pros

  • Apple MacBook Pro, 14-inch (M4, 16GB RAM, 512GB SSD) — $1,399 $1599 (save $200)

  • Apple MacBook Pro, 14-inch (M4, 16GB RAM, 1TB SSD) — $1,599 $1,799 (save $200)

  • Apple MacBook Pro, 14-inch (M4 Pro, 24GB RAM, 512GB SSD) — $1,799 $1,999 (save $200)

  • Apple MacBook Pro, 16-inch (M4 Pro, 24GB RAM, 512GB SSD) — $2,249 $2,499 (save $250)

  • Apple MacBook Pro, 16-inch (M4 Pro, 48GB RAM, 512B SSD) — $2,599 $2,899 (save $300)

  • Apple MacBook Pro, 14-inch (M4 Max, 36GB RAM, 1TB SSD) — $2,869 $3,199 (save $330)

  • Apple MacBook Pro, 16-inch (M4 Max, 36GB RAM, 1TB SSD) — $3,099 $3,499 (save $400)

Macs

  • Mac Mini (M4, 16GB RAM, 256GB SSD) — $499 $599 (save $100)

  • Apple iMac, 24-inch (M4 with 8-core CPU and 8-core GPU, 16GB RAM, 256GB SSD) — $1,149 $1,299 (save $150) 🔥

  • Apple iMac, 24-inch (M4 with 10-core CPU and 10-core GPU, 16GB RAM, 256GB SSD) — $1,347.50 $1,499 (save $151.50)

Apple accessory deals

  • Apple EarPods — $16.99 $19 (save $2.01)

  • Apple AirTag — $19.99 $29 (save $9.01) 🔥

  • Apple 30W USB-C Power Adapter — $25 $39 (save $14) 🔥

  • Apple AirTags (4-pack) — $64.99 $99 (save $34.01)

  • Apple Pencil (USB-C) — $69.99 $79 (save $9.01)

  • Apple Pencil Pro — $99 $129 (save $30)

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California greenlights AI safety, data protection, Netflix quiet

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California governor Gavin Newsom speaks at a podium in front of the Bay Bridge.

California is riding a wave of Big Tech legislation, with the state's leaders signing several technology-related bills in quick succession.

The first, referred to as the Transparency in Frontier Artificial Intelligence Act, made headlines as a history-making state-level law ensuring more robust generative AI safety standards. The safety and transparency bill mandates AI labs disclose potential harm created by the rising technology and disclose their safety protocols as proof that companies are designing AI systems to mitigate catastrophic risk. The requirements are enforced by the state's Office of Emergency Services. It applies to companies that reach a certain threshold of computing power reserved exclusively for model training or those that make at least $500 million in annual revenue.

The bill is designed to keep AI developers accountable to safety standards even when facing competitive pressure and includes protections for potential whistleblowers. California governor Gavin Newsom said in a statement that the legislation proves that stronger safety regulations aren't necessarily an impediment to AI innovation, as many Big Tech leaders have argued.

Many onlookers have called the bill a new national standard.

A few days later, Newsom signed SB 576, a bill that prohibits commercial volume levels from exceeding the viewer's set volume. Importantly, it applies to streaming ads, too, which are widely underregulated. It extends the Commercial Advertisement Loudness Mitigation (CALM) Act passed by Congress in 2010, which established average volume limits for broadcast television commercials and cable operators.

Most recently, the state has given the green light to AB 656, a law that requires social media companies to make it easier to cancel accounts and ensure that all personal account data is immediately deleted. Last year, the FTC announced new Click to Cancel rules, mandating subscription providers make it easier for customers to cancel recurring payments and delete their accounts.

Newsom — while fashioning himself into President Donald Trump's number one nemesis — has led California in passing some of the nation's most advanced tech regulation, child safety laws, and consumer protection acts. But Newsom has also cozied up to many of Big Tech's interests, including vetoing a contentious, sweeping 2024 bill that would have made AI companies liable for harms caused by its technology.

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Is This Thing On? review: Will Arnett and Bradley Cooper flop on stand-up comedy

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As an actor, Bradley Cooper can be exciting and explosive because he refuses to take himself all that seriously. In critically heralded films like Silver Linings Playbook, American Hustle, even Guardians of the Galaxy, where he voiced Rocket Raccoon, he gamely plays the fool, egotistical, wrathful, and/or uncouth. Yet as a filmmaker, Cooper is tediously serious, even when making the divorce-centered comedy Is This Thing On?

Curiously, Cooper doesn't star in his latest, as he did in past directorial efforts A Star is Born (2018), and Maestro. Instead, he cast himself as the silliest character in his latest directorial effort, while Will Arnett, who co-wrote the screenplay with Cooper and Mark Chappell (See How They Run), headlines alongside Laura Dern.

Together, they play a middle-aged couple who are navigating the end of their 20-year marriage. But don't expect the fireworks of the troubled couples from his last two directorial efforts. Instead, these two have a mutual split that's more aching than angry. To cope, the soon-to-be ex-husband turns his pain into a new hobby: stand-up comedy. Yet the results aren't all that funny or profound.

Is This Thing On? feels old-school in a bad way.

Laura Dern and Will Arnett with director Bradley Cooper on the set of "Is This Thing On?"

Laura Dern and Will Arnett with director Bradley Cooper on the set of "Is This Thing On?"
Credit: Jason McDonald / Searchlight Pictures

Relying on cliches and a premise done recently and very well by The Marvelous Mrs. Maisel, Is This Thing On? feels like a lost film from the late 2010's, when joking about dad bods was remotely fresh. Arnett stars as Alex Novak, who by day wears a suit for the sort of job the movie doesn't care about, and by night is stumbling into comedy clubs in New York city, looking for an open mic. Does he have dreams of doing stand-up professionally? Nope. It's more that tired meme: Men will do anything except go to therapy.

So, Alex goes up on stage and starts talking about his life, his wife Tess (Dern), and his penis, in search of — what — attention? Absolution? I'm not sure even he knows. Scoring a few laughs thrills Alex, but he seems even more grateful for the community of comics (most of them women and people of color) who immediately embrace him and offer pointers. Because a realm where straight white guys really need a helping hand is stand-up comedy, right?

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Where Midge Maisel's journey was about becoming great at stand-up, Alex's story is never about going pro, or even getting particularly good. Neither is it about becoming a member of the comic community so ready to embrace him. Instead, Is This Thing On? is a tedious, navel-gazing tale of a mediocre man doing the very least and feeling sort of bad about it. But hey, a female character who exists only to mock and fuck Alex says he's a "good" person. So, there's that.

Bradley Cooper loves a broken man and the strong woman who takes his bullshit.

Laura Dern and Will Arnett play husband and wife in "Is This Thing On?"

Laura Dern and Will Arnett play husband and wife in "Is This Thing On?"
Credit: Jason McDonald / Searchlight Pictures

Admittedly, I've never been much for Cooper's movies. A Star Is Born was a remake after a remake, but at least its dusty, toxic romance gave us a sensational Lady Gaga performance. As for Maestro, Cooper threw himself into mastering the intricacies of conducting an orchestra, but co-wrote and directed a Leonard Bernstein movie that was fueled by biphobic stereotypes, like that bisexual people are irrepressibly lusty and can't (or won't) commit to a monogamous relationship. Both films in tone and aesthetic pine for Hollywood's Golden Age of big stars and big drama, but in doing so, drag dated ideas along with them. Set today, Is This Thing On? is less egregious on these points, but not the tiresome gender roles of messy man and the incredible woman who loves him. In this case, this is taken to a comical extreme. Alex is an amateur comic; his wife is a former Olympian volleyball player.

Alex is often gruff and rumpled, looking very much the part of a man on the brink of divorce. The close-ups employed in Matthew Libatique's cinematography are practically suffocating, and repeatedly go directly into the protagonist's eyeline. So, whether he's tripping into a punchline or speaking sincerely to Tess, Alex is looking right at the camera, directly addressing the audience, perhaps asking us to love or at least see him.

However, it's unclear how self-aware Is This Thing On? is about Alex's emotional state. Sure, as the movie goes on, he begins to own his mistakes in the past, but less so in the present. He and Tess have two young sons together. And over the course of the movie, Alex — who has moved out of the family home — acts more like a guest than a parent. When a birthday party is thrown at their house, he arrives late with no gift or anything in hand. When it's time to clean up, Libatique's frame shows other party-goers gathering absurd amounts of streamers that have been scattered around the lawn, while Alex chats with his flighty friend Balls, a deluded actor played by Bradley Cooper.

Is This Thing On? isn't funny, but its supporting players have their moments.

Will Arnett and Bradley Cooper play friends in "Is This Thing On?"

Will Arnett and Bradley Cooper play friends in "Is This Thing On?"
Credit: Jason McDonald / Searchlight Pictures

To reiterate: Alex is not all that funny as a stand-up, in part because he tells tired jokes about dad bods and in part because he goes all Joker on occasion, turning his self-loathing on his audience. However, there's something brave and refreshing in suggesting someone can be into the performing arts as a hobby without being good at it, much less being successful. Cooper's character drives this point home, as he's the kind of New York actor who has been in the business for decades but has never broken through.

Entering with a pratfall that sprawls him out on the floor and spills a full quart of milk for a splashy punchline, Balls is ever-convinced he's on the brink of his moment. With a wide smile and chaotic charisma, he waxes poetic about the joys of being an understudy or cowhand #4. And though this makes him a clown within Alex's story, his final scene suggests he's found the key to happiness, and isn't bothered by other people's ideas of success. He's a goofball, but aspirational.

Elsewhere, Christine Ebersole is hilarious as Alex's pestering mother. Though only in the film briefly, she makes the most of every moment, nailing that backhanded mom humor that cuts and spurs cackles. Her intense energy plays well off of Arnett's low-key grumbling, as does Dern's hard-forged warmth. The film's tension becomes the will-they-won't-they of Tess and Alex's relationship, asking if this is really the end or not. Dern, flowing from charmed to impatient to furious and back again, carries a lot of the movie's emotional weight. However, the film never commits to her enough to make this a two-hander. So, in the supporting role of the wife/could-be ex-wife, she's left to have emotional breakthroughs not on the Comedy Cellar's stage, but on the phone with friends or family. Perhaps this is meant to show how one-sided their marriage had become, Tess left alone at home, calling out for help. But I suspect I'm giving Cooper too much credit there.

In the end, I lost patience with this movie about a man who is remarkable in no particular way. Is This Thing On? is like its hero, unremarkable. The humor in it occasionally hits, but more often doesn't. Though the narrative around divorce here is refreshingly lacking in the sort of cliched Kramer vs. Kramer or Marriage Story vitriol, its open-hearted exploration of a marriage on the rocks never seems to recognize the strangling gender norms at its core. The performances are solid from the supporting cast, including former pro footballer Peyton Manning and a smattering of actual stand-ups — like Chloe Radcliffe, Jordan Jensen, and Reggie Conquest. Then there's Arnett, who post-BoJack Horseman seems cozy in the role of a lost middle-aged loser seeking validation through performance. But ultimately, I wasn't rooting for this marriage to work out or fall apart. I was just waiting for someone to flash the light and bring this exasperating set to an end.

Is This Thing On? was reviewed out of its world premiere at the New York Film Festival. The movie will open in theaters on Dec. 19.

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Google Translate app starts explaining itself with AI understanding

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The Google Translate app has been a worthy addition to any international traveler's tech arsenal ever since it launched in 2006; Google claims it now translates a trillion words every month. Not that it does so entirely accurately. Over two decades, the app has also been a source of hilarious translation fails — which have in themselves created enough content for multiple listicles, Reddit threads, and YouTube videos.

But right or wrong, the app has never been able to explain the process it went through to get to that translation — in other words, to show its work. Not until now. An experimental feature spotted by Android Authority, now being tested on the Android version of Google Translate, adds an "Understand" button at the bottom of the screen.

Using Gemini AI for the explanation, "Understand" details the app's "thinking" process. And it doesn't spare any user's blushes if the original language query isn't worded well. In Android Authority's example, the words "impractical that is" are translated into the Hindi "yah avyaavahaarik hai," with the app noting that this is a more common way to translate the English phrase "this is impractical." (Still, the app missed an opportunity for a teachable moment here — to point out that Hindi invariably puts its verbs at the end of the sentence.)

Another AI-driven button next to "Understand" is "Ask," which suggests further queries helpful to any language learner. The app is able to use the translated phrase in a sentence, and it can tell you whether the usage is formal or informal. In other words, Google Translate may soon be able to provide the kind of context any language teacher will tell you is crucial for true understanding.

The two experimental AI buttons, which are not yet confirmed as an upcoming feature, replace a single button that allowed Android users to "ask a follow up." Even that button doesn't yet exist in the iOS version, so iPhone users might have to wait a while to see this feature if they ever get it at all. At least the iOS version was the first to get larger, clearer text, which has only just been added to the Android version.

Adding more "understanding" to Google Translate seems in line with the company's stated plans to make the app more educational. This summer, Google announced Duolingo-style "language practice sessions" would be rolling out in beta form to Android and iOS users — starting with English-speaking users who want to learn Spanish.

"We're going far beyond simple language-to-language translation," wrote Google Translate product manager Matt Sheets. Based on user feedback, Sheets said, the app now aims to help you "listen and speak with confidence on the topics you care about." Adding more context-rich "understanding" would certainly boost that confidence. But whether these features are enough for Google to compete with Duolingo's far more intensive language courses remains, for now, in the untranslatable future.

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