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30+ Apple products are on sale for record lows this October Prime Day — including the new Apple Watches

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Amazon's Apple deals are looking especially juicy and ripe this week. The retail giant's fourth annual Prime Big Deal Days sale runs through Wednesday, Oct. 8, and it's ushering in some record-low prices on Apple Watches, AirPods, iPads, and MacBooks.

The best October Prime Day Apple deals at a glance:

Best AirPods deal

Apple AirPods 4

$89
(save $40)

the Apple AirPods 4


Best Apple Watch deal

the Apple Watch Series 10




Best Accessories Deal

Apple AirTag

$19.99
(save $9.01)

an Apple AirTag

This year, the "October Prime Day" sale (Amazon's unofficial Black Friday kickoff event) comes hot on the heels of Apple's "Awe Dropping" launch of new iPhones, Apple Watches, and AirPods. Deals on the new iPhone 17 series or iPhone Air are highly unlikely — no luck yet, at least — but the brand-new Apple Watch Series 11 and SE 3 are already seeing their first teensy discounts in honor of the occasion.

If you don't mind some slight spec downgrades, Amazon is doling out even more impressive discounts to those wearables' predecessors: The Apple Watch Series 10 and second-gen SE with cellular connectivity are on sale for $329 and $219, respectively. Those prices blow past their previous all-time lows.

Other Apple devices that are cheaper than ever this Prime Big Deal Days include the AirPods 4 (now starting at just $89), the 11-inch M3 iPad Air (now $449), and the M4 MacBook Air (now $799 in the 13-inch size). In total, we've spotted over two dozen Apple products that are chilling at record-low prices. Even more impressively, Best Buy hasn't been able to beat any of them during its competing Techtober Sale; it's just matching some.

Read on for a rundown of our top picks. We'll continue to monitor prices (marked with a 🔥) as Prime Big Deal Days progresses, so check back often.

Be the first to know about the best October Prime Day deals. Follow Mashable's Prime Big Deal Days live blog and keep checking back for the latest discounts, stock alerts, and deal drops.

Best AirPods deal


the Apple AirPods 4

Credit: Apple


Apple AirPods 4 🔥

$89
at Amazon

$129
Save $40



Why we like them

Apple's latest wireless earbuds are one of our favorite pairs for budget shoppers, offering "five hours of battery life and smooth sound quality," per Mashable's Samantha Mangino. (She especially recommends them for iPhone and iPad owners because they connect seamlessly with those devices.) Dirt-cheap AirPods are a Prime Day staple, and Amazon really delivered this Prime Big Deal Days: The standard AirPods are only $89 right now (normally $129), while the ANC version is just $119 (usually $179). You'll lock in an all-time low either way.

Read Mashable's full review of the Apple AirPods 4 with ANC.

More AirPods deals

  • Apple AirPods 4 with ANC — $119 $179 (save $60) 🔥

  • Apple AirPods Pro 2 — $169.99 $249 (save $79.01)

  • Apple AirPods Max (USB-C) — $429 $549 (save $119.01) 🔥

Best Apple Watch deal


the Apple Watch Series 10

Credit: Apple

Why we like it

While the Apple Watch Series 10 is virtually identical to its successor in terms of features and design, its battery life is a bit worse. That's not ideal if you plan to regularly use tracking tools like Sleep Score, which get less accurate in Low Power Mode, but it's an easy sacrifice at a price like this. The rose gold Series 10 with cellular connectivity and a light blush sport band is now just $329 — a 34% savings and a new all-time low. Before this month, it never dipped below $370.

This deal is so good, we almost think it might be a fluke on Amazon's part (either that or an inventory-clearing clearance discount).

Read Mashable's full review of the Apple Watch Series 10.

More Apple Watch deals

  • Apple Watch SE, 2nd Gen (GPS, 40mm) — $169.99 $249 (save $79.01)

  • Apple Watch SE, 2nd Gen (GPS, 44mm) — $199 $279 (save $80) 🔥

  • Apple Watch SE, 2nd Gen (GPS + cellular, 44mm) — $219 $329 (save $110) 🔥

  • Apple Watch SE, 3rd Gen (GPS, 40mm) — $239.99 $249 (save $9.01) 🔥

  • Apple Watch SE, 3rd Gen (GPS, 44mm) — $269.99 $279 (save $9.01) 🔥

  • Apple Watch Series 10 (GPS, 42mm) — $279 $399 (save $120) 🔥

  • Apple Watch Series 10 (GPS + cellular, 46mm) — $359 $529 (save $170) 🔥

  • Apple Watch Series 11 (GPS, 42mm) — $389.99 $399 (save $9.01) 🔥

  • Apple Watch Series 11 (GPS + cellular, 42mm) — $489.99 $499 (save $9.01) 🔥

  • Apple Watch Series 11 (GPS + cellular, 46mm) — $519.99 $529 (save $9.01) 🔥

  • Apple Watch Ultra 2 (GPS + cellular, 49mm) — $649 $799 (save $150) 🔥

Best iPad deal


Apple iPad Air in pale blue

Credit: Apple

Why we like it

The latest 11-inch iPad Air isn't vastly different from its M2 predecessor, but its better battery life (over 14 hours per charge) and faster M3 processor are both appreciated upgrades. That impressive performance, plus the fact that iPadOS 26 now supports a nifty windowing system, makes it a solid MacBook alternative for shoppers on a budget. We think it's the best iPad for most people, especially now that it's down to just $449 at Amazon — that's its best price on record.

Read Mashable's full review of the 13-inch Apple iPad Air (M3).

More iPad deals

  • Apple iPad, 11-inch (A16, WiFi, 128GB) — $279 $349 (save $70) 🔥

  • Apple iPad mini (A17 Pro, WiFi, 128GB) — $379 $499 (save $120)

  • Apple iPad, 11-inch (A16, WiFi + cellular, 128GB) — $429 $499 (save $70)

  • Apple iPad Air, 11-inch (M3, WiFi, 128GB) — $449 $599 (save $150) 🔥

  • Apple iPad Air, 13-inch (M3, WiFi, 128GB) — $649 $799 (save $50) 🔥

  • Apple iPad Pro, 11-inch (M4, WiFi, 256GB) — $899 $999 (save $100

  • Apple iPad Pro, 13-inch (M4, WiFi, 256GB) — $1,099.99 $1,299 (save $199.01)

Best MacBook deal


the 13-inch m4 macbook air

Credit: Apple

Why we like it

The M4 MacBook Air is an absolute powerhouse, outperforming 89% of the laptops in our current testing database. Compared to the previous-gen M3 model, it features a better 12MP Center Stage camera and open-lid support for two external displays. The 13-inch model is now on sale for just $799 (typically $999), which is yet another all-time low.

Read Mashable's full review of the 15-inch Apple MacBook Air (M4).

More MacBook deals

MacBook Airs

  • Apple MacBook Air, 13-inch (M4, 16GB RAM, 512GB SSD) — $999 $1,199 (save $200) 🔥

  • Apple MacBook Air, 15-inch (M4, 16GB RAM, 256GB SSD) — $989 $1,199 (save $210) 🔥

  • Apple MacBook Air, 13-inch (M4, 24GB RAM, 512GB SSD) — $1,199 $1,399 (save $200)

  • Apple MacBook Air, 15-inch (M4, 16GB RAM, 512GB SSD) — $1,199 $1,399 (save $200) 🔥

  • Apple MacBook Air, 15-inch (M4, 24GB RAM, 512GB SSD) — $1,369 $1,599 (save $230) 🔥

MacBook Pros

  • Apple MacBook Pro, 14-inch (M4, 16GB RAM, 512GB SSD) — $1,330 $1599 (save $269 with on-page coupon)

  • Apple MacBook Pro, 14-inch (M4, 16GB RAM, 1TB SSD) — $1,599 $1,799 (save $200)

  • Apple MacBook Pro, 14-inch (M4 Pro, 24GB RAM, 512GB SSD) — $1,799 $1,999 (save $200)

  • Apple MacBook Pro, 16-inch (M4 Pro, 24GB RAM, 512GB SSD) — $2,249 $2,499 (save $250)

  • Apple MacBook Pro, 16-inch (M4 Pro, 48GB RAM, 512B SSD) — $2,599 $2,899 (save $300)

  • Apple MacBook Pro, 14-inch (M4 Max, 36GB RAM, 1TB SSD) — $2,869 $3,199 (save $330)

  • Apple MacBook Pro, 16-inch (M4 Max, 36GB RAM, 1TB SSD) — $3,099 $3,499 (save $400)

Mac

  • Mac Mini (M4, 16GB RAM, 256GB SSD) – $499 $599 (save $100)

  • Apple iMac, 24-inch (M4, 8-core CPU, 8-core GPU, 16GB RAM, 256GB SSD) — $1,149 $1,299 (save $150)

Apple accessory deals

  • Apple AirTag — $19.99 $29 (save $9.01) 🔥

  • Apple 30W USB-C Power Adapter — $25 $39 (save $14) 🔥

  • Apple AirTags (4-pack) — $64.99 $99 (save $34.01)

  • Apple Pencil (USB-C) — $69.99 $79 (save $9.01)

  • Apple Pencil Pro — $99 $129 (save $30)

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Select immersive NBA games coming to the Apple Vision Pro

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a white man wearing apple vision pro head set

Apple Vision Pro users will be able to experience select NBA games in an immersive way for the 2025-26 season, Apple announced on Friday.

Some Los Angeles Lakers matches will be in Apple Immersive video, a format specifically for the headset. The company's release states, "Viewers will feel the intensity of each game as if they were courtside, with perspectives impossible to capture in traditional broadcasts. "

A schedule of Lakers matchups that can be watched immersively will come later this fall, and the first game will stream in early 2026. They'll be filmed with a camera called the URSA Cine Immersive Live camera from Blackmagic Design, which launched earlier this year to capture Apple Immersive videos.

The immersive games will be available through the upcoming Spectrum SportsNet App for fans in the team's regional broadcast territory: Southern California, Hawaii, and parts of southern Nevada, including Las Vegas. Users must run visionOS 26 or later to experience Apple Immersive video, and a subscription to Spectrum broadband or SportsNet is required to use the SportsNet app, according to the fine print.

On both the SportsNet and NBA apps, full game replays and highlights will be available to Vision Pro users in select regions and countries. Spectrum subscribers can also watch live and replay traditional game broadcasts with the Spectrum TV app, and if you have an NBA League Pass, you can do the same on the NBA app.

Last year, Apple dropped several immersive videos for the Vision Pro, including the 2024 NBA All-Star Weekend.

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All the New York Comic-Con TV and movie announcements you need to know

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Following San Diego Comic-Con this summer, New York Comic-Con brought even more exciting announcements. Here's a running list of TV and movie trailer drops and sneak peeks you need to know about.

A Knight of the Seven Kingdoms

A Knight of the Seven Kingdoms is a prequel to Game of Thrones, taking place a century before the events of the original series. Based on novellas by George R.R. Martin, A Knight of Seven Kingdoms will follow shabby knight Sir Duncan the Tall (Peter Claffey) and his squire, Egg (Dexter Sol Ansell).

How to watch: A Knight of the Seven Kingdoms premieres January 18 on HBO Max.

Marvel's Wonder Man miniseries teaser

Marvel dropped a teaser for Wonder Man, an eight-episode miniseries. The trailer is pretty meta, with talk of an in-universe reboot of a Wonder Man movie. "I know your question is, 'Why one more superhero film?'" a reclusive director character says in an interview. "Everyone is tired of superheroes" — saying what many fans watching the teaser must be thinking. According to Entertainment Weekly, the series itself will be pretty meta as well, with the actual hero auditioning to be the movie version of Wonder Man.

"Have you given any thought about casting?" the interviewer asks, with the final shot of the teaser being Wonder Man (Yahya Abdul-Mateen II) staring at his phone, watching.

On Marvel's website, it states that Wonder Man premieres in December, but Entertainment Weekly reported that it's shifted to January.

How to watch: Wonder Man premieres on Disney+ in January 2026.

Invincible Season 4 gets a release date

At SDCC in July, creator Robert Kirkman updated fans about Invincible Season 4, like that Matthew Rhys will be voicing Dr. David Anders/Dinosaurus. Kirkman also revealed that Grand Regent Thragg, ruler of the Viltrum Empire, would debut — and now as of NYCC, we know who will voice him: Lee Pace, Variety reported. An entire trailer dropped, as well as a release date (March).

How to watch: Invincible Season 4 premieres on Amazon Prime in March 2026.

Mercy trailer drops

Chris Pratt and Rebecca Ferguson star in this new sci-fi movie, Mercy, from Amazon MGM, releasing in January. "Mercy" is an advanced AI who acts as judge, jury, and executioner according to the trailer. (Not totally terrifying or topical at all!) Pratt plays Detective Raven, who helped develop the program, now on trial for murdering his wife. If he can't prove his innocence in 90 minutes to Mercy (Ferguson), the AI will kill him.

How to watch: Mercy will be released in theaters on January 23.

The Vampire Lestat extended first look

The Vampire Lestat, Season 3 of the AMC+ Interview With The Vampire adaptation, takes a bite at Anne Rice's second book in her Vampire Chronicles series. While Interview focused on Louis de Pointe du Lac's (Jacob Anderson) journey from human to vampire, The Vampire Lestat stars his (former) vampiric lover, Lestat de Lioncourt (Sam Reid) — in case the title didn't make that obvious. While the first trailer dropped last year at SDCC, fans will have to wait until next year for the entire season to drop, so AMC+ must've felt merciful to give fans an extended look at the 2025 NYCC.

How to watch: The Vampire Lestat premieres in 2026 on AMC+.

Check back for more developments as NYCC continues.

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Save 30% on this Fitbit Charge 6 this weekend

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Save $55: As of Oct. 11, Walmart.com has the Fitbit Charge 6 on sale for 30% off. It costs $104.45, down from its list price of $159.95.



Fitbit Charge 6 deal

Credit: Fitbit

This weekend, Walmart.com has an excellent deal going on the Fitbit Charge 6. If you’re someone who likes to jog, hike, or bike among the changing leaves of fall, consider scoring a new Fitbit to track your progress.

The Fitbit Charge 6 has the most accurate heart rate tracking technology yet, according to the brand. Firstly, the device is packed full of fitness and health monitoring features that I will break down in a second. The device is also an excellent smartwatch; stay connected to Google Maps, Google Wallet, and get call, text, and app notifications as much (or as little) as you’d like.

The Fitbit also offers some fun aesthetic features, including different band colors (black, white, or coral). The vibrant touchscreen has watch faces that are fully customizable. The brand offers wrist straps in two sizes: small (140 mm-180 mm) or large (180 mm-220 mm). The battery life can last up to 6 days on one charge and is water-resistant for up to 50m.

As for the health features, there are many. The Fitbit Charge 6 features ECG and irregular heart rhythm notifications, oxygen saturation monitoring (Sp02). The device also offers notifications for an unusually low or high resting heart rate. You can also utilize your Fitbit Charge 6 for sleep wellness with smart wake alarms, nightly sleep scores, and on-wrist guided mindfulness sessions. Purchase of this model also includes a premium membership that gives users access to guided workouts, meditation sessions, and “deeper wellness insights”.

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