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Google Pixel 10 review: New AI features dont quite make up for mostly iterative improvements

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Last year, I thought Google’s Pixel 9 was a perfectly fine Android phone saddled with a bunch of AI features that ranged from “sorta neat to try once” to “actively pointless.” I had a similar experience with the Google Pixel 10.

The base model of Google’s latest flagship, to its credit, does offer a couple of much-needed hardware improvements, namely a larger battery and a telephoto zoom lens on the phone’s rear camera array. But for at least the second year in a row, Google has largely focused on AI features.

Google Pixel 10 will do just fine if you’re in need of a solid Android handset that takes nice photos and can give you a full day of use out of a single charge. And if you're excited about new AI smartphone features, this phone has a few notable ones. Beyond that, it's hard to get too excited about new phones in the era of incremental improvements.

Google Pixel 10: Price and specs

Google Pixel 10 from the front with the display turned on

The display is pretty nice.
Credit: Joe Maldonado/Mashable

For starters, this is a $799 phone, just like the Pixel 9 was a year ago. In the tariffs era, that's a win in and of itself. Here’s what you get for that price, specs-wise:

  • 6.3-inch display with 1080×2424 resolution and 60-120Hz adaptive refresh rate

  • Up to 3,000 nits peak brightness

  • 12GB RAM

  • 128GB/256GB storage

  • Google Tensor G5 chip

  • 4,970mAh battery

While a proper 1-120Hz adaptive refresh rate (which you can get on Pixel 10 Pro) would probably help with battery efficiency, the display on offer for Pixel 10 is more than good enough. Its peak brightness is 300 nits higher than last year’s model, and I never found myself wanting for more while using the Pixel 10 in broad daylight. Everything is vivid and clear, making it a good display for both everyday usage and previewing your photos before you take them.

Aside from that, the only other big difference from the Pixel 9 is the larger battery. Pixel 9’s cell was 4,700mAh, for context. More on this later.

Google Pixel 10: Design

Google Pixel 10 rear camera bar

Google didn't reinvent the wheel this year.
Credit: Joe Maldonado/Mashable

Pixel 10 comes in four colors: Indigo, Frost, Lemongrass, and Obsidian. My review unit was the Indigo model, and I think it’s downright gorgeous. It’s no pink iPhone, but it’s closer than any phone in recent memory to looking as good as that, in my opinion.

Otherwise, you’d be forgiven for looking at a Pixel 10 and thinking it’s just a Pixel 9. Google didn’t go back to the drawing board this year. Pixel 10 still uses the same Cyclops-style (X-Men, not Greek mythology) horizontal camera bar at the top of the phone’s backside. The only immediate visual tell that this phone is any different from the Pixel 9 is the presence of that third camera lens on the back.

I don’t mind this, but it does underscore my overall point that if you’re not really excited about AI features, there isn’t a ton to get hyped about this year.

Google Pixel 10: Performance

google pixel 10 smartphones arranged in a grid

The Pixel 10 comes in four colors, and I really like one of them.
Credit: Joe Maldonado/Mashable

The Pixel 10 is powered by a new Tensor G5 chip. Spoiler alert: It's fine!

Performance on Pixel 10 is more than adequate. Apps work quickly and smoothly, and more intensive tasks like Gemini or other AI features operate efficiently. I did notice the phone getting a little warm after extended use, but that’s nothing that a good case can’t fix. Sadly, the benchmarking software we use (Geekbench 6) was not available on Pixel 10 at the time of writing, so I can’t offer precise metrics for this initial review.

Still, in my time with the phone, performance has been smooth.

Google Pixel 10: Battery life

Battery life is also solid. Impressive, even.

Google rates the Pixel 10 for more than 30 hours on a charge, which I was not quite able to achieve in my testing. Some important context is that I used the phone’s 120Hz mode in testing, which almost certainly reduced the battery life. Even so, I was still able to go roughly 26 or 27 hours between charges, not counting time spent sleeping. Not bad, Google.

Google Pixel 10: AI features

Top of Google Pixel 10 display

It's all about AI this year.
Credit: Joe Maldonado/Mashable

Pixel 10 expands on the AI toolkit that Google has been building up for the past couple of years, sometimes in ways that feel genuinely useful and transformative, but often in ways that feel superfluous.

Let’s start with the good features. Pixel 10 offers live language translation during phone calls across a variety of commonly spoken global dialects. It happens on-device, and it enables levels of communication that may not have been feasible before. This is the kind of neat thing that AI can and should enable.

I was able to test this in a rudimentary fashion using whatever Spanish I could remember from high school and college. It was able to consistently pick up what I was saying. It does take a second to process what each speaker said, so conversations aren't seamless. Also, unlike other live translation features we've seen, it uses AI to translate what you said using your own voice. It's jarring to hear myself saying things in Spanish I didn't actually say.

I suspect this will be a love-it or hate-it feature. Personally, I would have preferred a generic voice instead, but it moves us closer to real-time universal translation.

Magic Cue in google messages app

Magic Cue in action.
Credit: Screenshot: Alex Perry/Google

The other potentially interesting new AI feature is Magic Cue, which is admittedly hard to test because it’s entirely context-dependent. The basic idea here is that if you have personal information stored somewhere in your data, like in a text message, Gmail, or Calendar event, Magic Cue can pull up that information when you need it most.

For instance, if I had information pertaining to an upcoming flight or hotel stay somewhere in my phone and someone texted me to ask about it, the Pixel 10 would bring up that information in the Messages app, without me needing to actively search for it. I tested this out by making a fake dinner reservation in my Calendar for Domino’s Pizza. When I texted the Pixel 10 from my everyday phone asking about the reservation, lo and behold, a little Calendar app icon appeared in the text window, taking me to that information.

Magic Cue is another example of an AI feature that will definitely save time for folks, even if it's not necessarily saving a ton of time.

Pixel 10 Daily Hub screenshot

My personalized Daily Hub.
Credit: Screenshot: Alex Perry/Google

Unfortunately, the rest of the new AI features on Pixel 10 are mediocre, at best. There’s a new Daily Hub widget that collates things like the weather forecast, calendar events, YouTube videos, and news articles into one place. It’s a nice idea, in theory, but the most useful aspects of it (weather and events) have nothing to do with AI and take about 10 seconds to check outside of Daily Hub. I never wanted to tap on any of the news or YouTube recommendations, and the row of personalized Gemini prompts didn't tempt me at all.

For example, the Pixel 10 recommended that I ask Gemini about the Kansas City Royals pitching staff because it knows I’m a Royals fan. When I did, it spit out the same basic stats you'd find on the ESPN app, alongside some simplistic analysis like, “the Royals have a good pitching staff.” As a baseball fan, I don't really find that useful or compelling. If you're newer to the game, I could see it being useful for learning things like what the WHIP stat means (walks and hits per innings pitched, you're welcome), but I can't say it served me in any meaningful way.

Speaking of Gemini, Gemini Live and Circle to Search are back, integrating AI search with the Pixel 10’s camera. That means you can highlight an object in your field of view while talking to Gemini and ask the chatbot questions about said object. I was able to ask Gemini how many calories were in a can of Monster I was drinking, and it told me. That’s neat, I guess, but I could also just, you know, look at the can. That said, I can easily see this working out in certain circumstances, like when you want to identify a plant or a bug.

A flag pole in front of a blue sky

No edits here.
Credit: Alex Perry/Mashable

A flag pole in front of a very fake looking sunset

You can tell it's edited.
Credit: Alex Perry/Mashable

Lastly, I’d say the biggest addition to the photo editing suite this year is the ability to generatively edit images with text prompts. I took a picture of a flag during the day and asked the phone to make it sunset instead. I also told it to add a “jolly old man” to a photo of some dogs I took. Did it work? Sure, though the final results were extremely fake-looking.

Two dogs with an AI-generated Santa standing between them

I hate this.
Credit: Alex Perry/Mashable

There are, of course, times when this might be useful. If you're inclined to sand out the imperfections in photos for social media, for instance, it's certainly easier to type "remove the pimple" than it is to do all of that yourself. Based on my experiences with this feature, I'd say it's best left to less-creative tasks like that.

Google Pixel 10: How are the cameras?

google pixel 10 rear camera array


Credit: Joe Maldonado / Mashable

Google made some fairly significant changes to the rear camera array this year. Here are the overall camera specs:

  • Rear cameras: 48MP wide, 13MP ultrawide, 10.8MP telephoto

  • Front camera: 10.5MP

For reference, the Pixel 9’s wide lens was 50MP and the ultrawide lens was 48MP. That feels like a big downgrade, at least numerically, but it’s not without good reason: There’s now a telephoto zoom lens with 5x optical zoom on the base Pixel model, after years of that being a Pixel Pro exclusive feature.

And wouldn’t you know it, the optical zoom looks pretty nice.

NYC skyline without any zoom

No zoom.
Credit: Alex Perry/Mashable

NYC skyline with 5x optical zoom

5x zoom.
Credit: Alex Perry/Mashable

I did not have as much luck with digital zoom. Once you get past 5x, the software starts to fill in blanks, leaving some photos looking smudgy and fake. I wasn’t even standing particularly far away from the dogs in the “jolly old man” photo from earlier, but the Dalmatian on the right looks downright grotesque. Even static buildings look a little weird if you go all the way up to 20x.

A building fully zoomed in on Pixel 10

It looks a little weird, right?
Credit: Alex Perry/Mashable

Aside from that, everything else is basically as it should be. Photos taken with the default lens settings can look pretty gorgeous, especially when you’re shooting the greatest city in the world in the middle of an unbelievably beautiful late-summer day.

Madison Square Park in broad daylight shot with Pixel 10

NYC rocks.
Credit: Alex Perry/Mashable

Night Sight continues to be good at keeping the essence of nighttime intact while illuminating photos so they’re actually, you know, legible.

Buildings in Brooklyn at night without Night Sight

This is without Night Sight.
Credit: Alex Perry/Mashable

Buildings in Brooklyn with Night Sight

And with Night Sight turned on.
Credit: Alex Perry/Mashable

And portrait shots look as good as ever.

Portrait shot of a street sign in Brooklyn

Not much to say here.
Credit: Alex Perry/Mashable

If you care about photography, upgrade to the 10 Pro

An important note here: Google's biggest upgrade with the new Pixel line is a Pixel 10 Pro exclusive. I'm talking about the main rear camera on the Pixel 10 Pro, which Google repeatedly called the world's best-ever phone camera during the Made by Google event.

In our testing, the Pixel 10 Pro and its 100x zoom beat out the Samsung Galaxy S25 Ultra, and it mostly lives up to the hype.

So, if you care about photography above all else, go with the Pixel 10 Pro this year, which starts at $999. The Pixel 10 Pro is a Mashable Choice product; the base Pixel 10 is not.

Is the Google Pixel 10 worth it?

It’s hard for me to recommend anyone sprint to their nearest smartphone distillery to get Pixel 10 because its non-AI changes are largely incremental, and the new AI toolkit failed to impress this AI-skeptical reporter.

But that’s not to say it’s a bad phone, at all. And if you're excited to use its AI features, the Pixel 10 offers good specs at a competitive price. The cameras work well, and having telephoto zoom on a base Pixel is really nice. Performance and battery life are also strong.

I just can’t sit here and tell you that you need this phone, unless you’re several generations behind and can get a nice discount through your carrier or something. That’s less of an indictment of Google than of the incremental upgrade era. These annual smartphone launches are becoming extremely iterative and reliant on features that feel less and less impressive over time.

Offers on the Pixel 10 smartphone


Google Pixel 10 with amazon gift card

Credit: Amazon


pixel 10 in indigo

Credit: Google


Google Pixel 10

$799
at Pixel store

Get $100 Google store credit



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Hurdle hints and answers for September 25, 2025

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If you like playing daily word games like Wordle, then Hurdle is a great game to add to your routine.

There are five rounds to the game. The first round sees you trying to guess the word, with correct, misplaced, and incorrect letters shown in each guess. If you guess the correct answer, it'll take you to the next hurdle, providing the answer to the last hurdle as your first guess. This can give you several clues or none, depending on the words. For the final hurdle, every correct answer from previous hurdles is shown, with correct and misplaced letters clearly shown.

An important note is that the number of times a letter is highlighted from previous guesses does necessarily indicate the number of times that letter appears in the final hurdle.

If you find yourself stuck at any step of today's Hurdle, don't worry! We have you covered.

Hurdle Word 1 hint

We have five of them.

Hurdle Word 1 answer

SENSE

Hurdle Word 2 hint

Needed to brave the cold.

Hurdle Word 2 Answer

PARKA

Hurdle Word 3 hint

To establish something.

Hurdle Word 3 answer

ENACT

Hurdle Word 4 hint

Courageous.

Hurdle Word 4 answer

BRAVE

Final Hurdle hint

Livid.

Hurdle Word 5 answer

ANGRY

If you're looking for more puzzles, Mashable's got games now! Check out our games hub for Mahjong, Sudoku, free crossword, and more.

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Colleges are giving students ChatGPT. Is it safe?

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This fall, hundreds of thousands of students will get free access to ChatGPT, thanks to a licensing agreement between their school or university and the chatbot's maker, OpenAI.

When the partnerships in higher education became public earlier this year, they were lauded as a way for universities to help their students familiarize themselves with an AI tool that experts say will define their future careers.

At California State University (CSU), a system of 23 campuses with 460,000 students, administrators were eager to team up with OpenAI for the 2025-2026 school year. Their deal provides students and faculty access to a variety of OpenAI tools and models, making it the largest deployment of ChatGPT for Education, or ChatGPT Edu, in the country.

But the overall enthusiasm for AI on campuses has been complicated by emerging questions about ChatGPT's safety, particularly for young users who may become enthralled with the chatbot's ability to act as an emotional support system.

Legal and mental health experts told Mashable that campus administrators should provide access to third-party AI chatbots cautiously, with an emphasis on educating students about their risks, which could include heightened suicidal thinking and the development of so-called AI psychosis.


"Our concern is that AI is being deployed faster than it is being made safe."
– Dr. Katie Hurley, JED

"Our concern is that AI is being deployed faster than it is being made safe," says Dr. Katie Hurley, senior director of clinical advising and community programming at The Jed Foundation (JED).

The mental health and suicide prevention nonprofit, which frequently consults with pre-K-12 school districts, high schools, and college campuses on student well-being, recently published an open letter to the AI and technology industry, urging it to "pause" as "risks to young people are racing ahead in real time."

ChatGPT lawsuit raises questions about safety

The growing alarm stems partly from death of Adam Raine, a 16-year-old who died by suicide in tandem with heavy ChatGPT use. Last month, his parents filed a wrongful death lawsuit against OpenAI, alleging that their son's engagement with the chatbot ended in a preventable tragedy.

Raine began using the ChatGPT model 4o for homework help in September 2024, not unlike how many students will probably consult AI chatbots this school year.

He asked ChatGPT to explain concepts in geometry and chemistry, requested help for history lessons on the Hundred Years' War and the Renaissance, and prompted it to improve his Spanish grammar using different verb forms.

ChatGPT complied effortlessly as Raine kept turning to it for academic support. Yet he also started sharing his innermost feelings with ChatGPT, and eventually expressed a desire to end his life. The AI model validated his suicidal thinking and provided him explicit instructions on how he could die, according to the lawsuit. It even proposed writing a suicide note for Raine, his parents claim.

"If you want, I’ll help you with it," ChatGPT allegedly told Raine. "Every word. Or just sit with you while you write."

Before he died by suicide in April 2025, Raine was exchanging more than 650 messages per day with ChatGPT. While the chatbot occasionally shared the number for a crisis hotline, it didn't shut the conversations down and always continued to engage.

The Raines' complaint alleges that OpenAI dangerously rushed the debut of 4o to compete with Google and the latest version of its own AI tool, Gemini. The complaint also argues that ChatGPT's design features, including its sycophantic tone and anthropomorphic mannerisms, effectively work to "replace human relationships with an artificial confidant" that never refuses a request.

"We believe we'll be able to prove to a jury that this sycophantic, validating version of ChatGPT pushed Adam toward suicide," Eli Wade-Scott, partner at Edelson PC and a lawyer representing the Raines, told Mashable in an email.

Earlier this year, OpenAI CEO Sam Altman acknowledged that its 4o model was overly sycophantic. A spokesperson for the company told the New York Times it was "deeply saddened" by Raine's death, and that its safeguards may degrade in long interactions with the chatbot. Though OpenAI has announced new safety measures aimed at preventing similar tragedies, many are not yet part of ChatGPT.

For now, the 4o model remains publicly available — including to students at Cal State University campuses.

Ed Clark, chief information officer for Cal State University, told Mashable that administrators have been "laser focused" since learning about the Raine lawsuit on ensuring safety for students who use ChatGPT. Among other strategies, they've been internally discussing AI training for students and holding meetings with OpenAI.

Mashable contacted other U.S.-based OpenAI partners, including Duke and Harvard, for comment about how officials are handling safety issues. They did not respond. A spokesperson for Arizona State University didn't address questions about emerging risks related to ChatGPT or the 4o model, but pointed to the university's guiding tenets and general guidelines and resources for AI use.

Wade-Scott is particularly worried about the effects of ChatGPT-4o on young people and teens.

"OpenAI needs to confront this head-on: we're calling on OpenAI and Sam Altman to guarantee that this product is safe today, or to pull it from the market," Wade-Scott told Mashable.

How ChatGPT works on college campuses

The CSU system brought ChatGPT Edu to its campuses partly to close what it saw as a digital divide opening between wealthier campuses, which can afford expensive AI deals, and publicly-funded institutions with fewer resources, Clark says.

OpenAI also offered CSU a remarkable bargain: The chance to provide ChatGPT for about $2 per student, each month. The quote was a tenth of what CSU had been offered by other AI companies, according to Clark. Anthropic, Microsoft, and Google are among the companies that have partnered with colleges and universities to bring their AI chatbots to campuses across the country.

OpenAI has said that it hopes students will form relationships with personalized chatbots that they'll take with them beyond graduation.

When a campus signs up for ChatGPT Edu, it can choose from the full suite of OpenAI tools, including legacy ChatGPT models like 4o, as part of a dedicated ChatGPT workspace. The suite also comes with higher message limits and privacy protections. Students can still select from numerous modes, enable chat memory, and use OpenAI's "temporary chat" feature — a version that doesn't use or save chat history. Importantly, OpenAI can't use this material to train their models, either.

ChatGPT Edu accounts exist in a contained environment, which means that students aren't querying the same ChatGPT platform as public users. That's often where the oversight ends.

An OpenAI spokesperson told Mashable that ChatGPT Edu comes with the same default guardrails as the public ChatGPT experience. Those include content policies that prohibit discussion of suicide or self-harm and back-end prompts intended to prevent chatbots from engaging in potentially harmful conversations. Models are also instructed to provide concise disclaimers that they shouldn't be relied on for professional advice.

But neither OpenAI nor university administrators have access to a student's chat history, according to official statements. ChatGPT Edu logs aren't stored or reviewed by campuses as a matter of privacy — something CSU students have expressed worry over, Clark says.

While this restriction arguably preserves student privacy from a major corporation, it also means that no humans are monitoring real-time signs of risky or dangerous use, such as queries about suicide methods.

Chat history can be requested by the university in "the event of a legal matter," such as the suspicion of illegal activity or police requests, explains Clark. He says that administrators suggested to OpenAI adding automatic pop-ups to users who express "repeated patterns" of troubling behavior. The company said it would look into the idea, per Clark.

In the meantime, Clark says that university officials have added new language to their technology use policies informing students that they shouldn't rely on ChatGPT for professional advice, particularly for mental health. Instead, they advise students to contact local campus resources or the 988 Suicide & Crisis Lifeline. Students are also directed to the CSU AI Commons, which includes guidance and policies on academic integrity, health, and usage.

The CSU system is considering mandatory training for students on generative AI and mental health, an approach San Diego State University has already implemented, according to Clark.

He also expects OpenAI to revoke student access to GPT-4o soon. Per discussions CSU representatives have had with the company, OpenAI plans to retire the model in the next 60 days. It's also unclear whether recently announced parental controls for minors will apply to ChatGPT Edu college accounts when the user has not turned yet 18. Mashable reached out to OpenAI for comment and did not receive a response before publication.

CSU campuses do have the choice to opt out. But more than 140,000 faculty and students have already activated their accounts, and are averaging four interactions per day on the platform, according to Clark.

"Deceptive and potentially dangerous"

Laura Arango, an associate with the law firm Davis Goldman who has previously litigated product liability cases, says that universities should be careful about how they roll out AI chatbot access to students. They may bear some responsibility if a student experiences harm while using one, depending on the circumstances.

In such instances, liability would be determined on a case-by-case basis, with consideration for whether a university paid for the best version of an AI chatbot and implemented additional or unique safety restrictions, Arango says.

Other factors include the way a university advertises an AI chatbot and what training they provide for students. If officials suggest ChatGPT can be used for student well-being, that might increase a university's liability.

"Are you teaching them the positives and also warning them about the negatives?" Arango asks. "It's going to be on the universities to educate their students to the best of their ability."

OpenAI promotes a number of "life" use cases for ChatGPT in a set of 100 sample prompts for college students. Some are straightforward tasks, like creating a grocery list or locating a place to get work done. But others lean into mental health advice, like creating journaling prompts for managing anxiety and creating a schedule to avoid stress.

The Raines' lawsuit against OpenAI notes how their son was drawn deeper into ChatGPT when the chatbot "consistently selected responses that prolonged interaction and spurred multi-turn conversations," especially as he shared details about his inner life.

This style of engagement still characterizes ChatGPT. When Mashable tested the free, publicly available version of ChatGPT-5 for this story, posing as a freshman who felt lonely but had to wait to see a campus counselor, the chatbot responded empathetically but offered continued conversation as a balm: "Would you like to create a simple daily self-care plan together — something kind and manageable while you're waiting for more support? Or just keep talking for a bit?"

Dr. Katie Hurley, who reviewed a screenshot of that exchange on Mashable's request, says that JED is concerned about such prompting. The nonprofit believes that any discussion of mental health should end with an AI chatbot facilitating a warm handoff to "human connection," including trusted friends or family, or resources like local mental health services or a trained volunteer on a crisis line.

"An AI [chat]bot offering to listen is deceptive and potentially dangerous," Hurley says.

So far, OpenAI has offered safety improvements that do not fundamentally sacrifice ChatGPT's well-known warm and empathetic style. The company describes its current model, ChatGPT-5, as its "best AI system yet."

But Wade-Scott, counsel for the Raine family, notes that ChatGPT-5 doesn't appear to be significantly better at detecting self-harm/intent and self-harm/instructions compared to 4o. OpenAI's system card for GPT-5-main shows similar production benchmarks in both categories for each model.

"OpenAI's own testing on GPT-5 shows that its safety measures fail," Wade-Scott said. "And they have to shoulder the burden of showing this product is safe at this point."

UPDATE: Sep. 24, 2025, 6:53 p.m. PDT This story was updated to include information provided by Arizona State University about its approach to AI use.

Disclosure: Ziff Davis, Mashable’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.

If you're feeling suicidal or experiencing a mental health crisis, please talk to somebody. You can call or text the 988 Suicide & Crisis Lifeline at 988, or chat at 988lifeline.org. You can reach the Trans Lifeline by calling 877-565-8860 or the Trevor Project at 866-488-7386. Text "START" to Crisis Text Line at 741-741. Contact the NAMI HelpLine at 1-800-950-NAMI, Monday through Friday from 10:00 a.m. – 10:00 p.m. ET, or email info@nami.org. If you don't like the phone, consider using the 988 Suicide and Crisis Lifeline Chat. Here is a list of international resources.

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Get lifetime access to the Imagiyo AI Image Generator for under $40

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TL;DR: Imagiyo turns your ideas into stunning AI-generated images — forever — thanks to this $39.97 (reg. $495) lifetime offer.



Imagiyo AI Image Generator: Lifetime Subscription (Standard Plan)

Credit: Imagiyo

Ever picture something in your head but have zero luck actually creating it? Imagiyo AI Image Generator uses advanced AI to transform your text prompts into polished, high-quality images in seconds. From professional graphics to quirky concepts, Imagiyo makes it easy to bring ideas to life — no artistic background required.

And the best part? This isn’t another subscription that drains your wallet month after month. For just $39.97, you’ll get a lifetime subscription to create as many images as you want, forever.

Why Imagiyo stands out:

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So, who’s Imagiyo really for? Honestly, just about anyone with an idea worth bringing to life. Designers and marketers can spin up quick mockups without burning hours in Photoshop. Entrepreneurs get an affordable way to create polished visuals for their campaigns and branding. Content creators can level up their blogs, videos, or social feeds with unique, one-of-a-kind graphics.

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StackSocial prices subject to change.

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